Night Vision Glasses

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-48.1%

Conversion, latest week

2.9%

Market size, estimated

$2.0Ma year

Peak month

December6.7× the quietest month

Top search term

night driving glasses482K searches a year

Listings sell for $29.95 on average, from $5.54 to $430.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $29.95 that is $75K to $90K a year per listing.

Average price

$29.95inside the $15 to $100 sweet spot

Price range

$5.54–$430.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$75K–$90K

Returns

5.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #439 within Sunglasses & Eyewear Accessories. It carries 11,971 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#439in Sunglasses & Eyewear Accessories

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

11,971per listing

Listings tracked

30

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months