Skip to content

Night Shirts for Women Plus Size

Fail

Shoppers spend an estimated $11K a year here, so Night Shirts for Women Plus Size is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$11K/yr121K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
12%top-5 click share · 31 brands · 39 sellers

Flapen Score

Night Shirts for Women Plus Size against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Night Shirts for Women Plus Size is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Shirts for Women Plus Size market on Amazon at a glance

Shoppers on Amazon United States searched for Night Shirts for Women Plus Size 121K times last year and spent an estimated $11K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Peak month
December1.9× the quietest month
Top search term
night shirts for women plus size18K searches a year

02 · Price

A sale here is worth $20.00.

Listings sell for $20.00 on average, from $8.42 to $37.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $20.00 that is $0 to $2K a year per listing.

Average price
$20.00inside the $15 to $100 sweet spot
Price range
$8.42–$37.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #302 within Sleep & Lounge. It carries 2,379 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#302in Sleep & Lounge
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,379per listing
Listings tracked
173

04 · Newcomers

5 of last year's 60 launches cleared the first-year sales bar.

60 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Night Shirts for Women Plus Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

39

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

12%

Top 20: 34%

Open market

19%

  • Brand 151%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Night Shirts for Women Plus Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Night Shirts for Women Plus Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night shirts for women plus size18K/yr
  • 4x nightgown for women plus size12K/yr
  • 3x nightgowns for women plus size12K/yr
  • plus size sleep shirts8K/yr
  • plus size pajama dress7K/yr
  • plus size night dress8K/yr
  • womens plus size sleep shirts9K/yr
  • plus size long nightgowns16K/yr
  • plus size sleep shirts for women6K/yr
  • nightshirts for women plus size3K/yr

Reviews and returns

What reviews say buyers love and hate about Night Shirts for Women Plus Size

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Runs Large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Night Shirts for Women Plus Size questions

Answered from the same tracked data.