Nicu Baby Clothes

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

2.0%

Market size, estimated

$43Ka year

Peak month

October1.8× the quietest month

Top search term

preemie sleepers boy22K searches a year

Listings sell for $22.14 on average, from $10.49 to $46.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.14 that is $0 to $2K a year per listing.

Average price

$22.14inside the $15 to $100 sweet spot

Price range

$10.49–$46.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #65 within Baby Boys. It carries 20,130 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#65in Baby Boys

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

20,130per listing

Listings tracked

68

28 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

17Amazon's first-year sales bar

Average brand age

36 months