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nick wilde costume

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 10Conversion 11Competition 50Returns 8Price range 79Avg price 95Brand share 61Review moat 93Quality gap 50

Avg price

Incredible$24.01

avg listing price — sweet spot $15–$100

Review moat

Great131.62

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.26–$58.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Market size

Bad$19K

$19K/yr · 91K searches

According to Flapen's Amazon United States niche tracking, nick wilde costume is a $19K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nick wilde costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$36K–$48K
units × avg price
Conversion rate
0.9%
Avg BSR
#4,151
Page quality
0%
Prime
90%
Sponsored
66%
Out of stock
25.2%
Avg brand age
27 months
Avg seller age
210 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

26%

  • EchoElce35%
  • Jaugola10%
  • DAZCOS9%
  • OURCOSPLAY7%
  • SIDNOR7%
  • TUVWYSZ5%

Demand

Weekly Amazon search volume, last 37 weeks — -30.7% search growth over the last 90 days.
20K15KBlack Friday '25Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Top nick wilde costume search terms

  • nick wilde costume69K/yr
  • nick zootopia costume6K/yr
  • zootopia fox costume4K/yr
  • nick wild costume4K/yr
  • nick wilde costume adult8K/yr
All search terms

Top nick wilde costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$94410%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nick wilde costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits comfortably”

Quality-Overall13%

“Overall, its a decent costume accessory set,”

Color9%

“The colors were great”

Value For Money7%

“Very good price for a shirt that just needs to be on a hanger once it comes out of the dryer”

Comfort-Overall6%

“Comfy and good quality fox ears”

Ease Of Use6%

“Really easy to use”

Material Quality5%

“The material feels like standard costume quality”

Quick Drying4%

“Extremely comfortable low temp wash and tumble dry”

Wrinkle4%

“It has held up well and washes and dries like a dream; no wrinkles”

Exercise/Sports Suitability2%

“It's good leisure wear”

What buyers complain about

Size-Overall28%

“If you have any doubts about the fit I'd go up one size as it's sort of supposed to be loose anyway”

Advertised Vs Actual Product17%

“TLDR: a burn test shows polyester fabric material - false advertising”

Material Quality11%

“Fabric feels cheap”

Color6%

“The ears and the tail were a completely different colors”

Quality-Overall6%

“The quality is poor”

Smell4%

“When we took it out of the bag it did indeed have a realllllly foul odor”

Thickness2%

“Shirt is a very thin material”

Shape/Style2%

“though the look just didnt quite meet my expectations”

Design-Overall2%

“the design isnt my favorite”

Top return reasons

Size-Overall44%
Chest Fit9%
Color8%
Length7%
Sleeve Fit6%
Material Quality5%
Advertised Vs Actual Product3%
Shoulder Fit3%
Waist Fit2%
Quality-Overall2%

Common questions

Is nick wilde costume profitable to sell on Amazon United States?
The niche generates $19K/yr across 29 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (36/100).
How competitive is the nick wilde costume niche?
19 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in nick wilde costume?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 9.9% — above our launch gate.
What does it cost to enter the nick wilde costume niche?
Listings span $4.26–$58.78; the average listing price is $24.01 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.