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Newborn Swimsuit Boy

Maybe

The top 5 products take only 20% of clicks. But shoppers spend an estimated $56K a year here, so Newborn Swimsuit Boy is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$56K/yr201K searches / yr
90-day growth
+105.3%search demand this quarter
Competition
20%top-5 click share · 41 brands · 49 sellers

Flapen Score

Newborn Swimsuit Boy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Newborn Swimsuit Boy is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newborn Swimsuit Boy market on Amazon at a glance

Shoppers on Amazon United States searched for Newborn Swimsuit Boy 201K times last year and spent an estimated $56K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +105.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+105.3%
Conversion, latest week
1.5%
Market size, estimated
$56Ka year
Peak month
June12.6× the quietest month
Top search term
0-3 month swimsuit boy46K searches a year

02 · Price

A sale here is worth $18.18.

Listings sell for $18.18 on average, from $9.54 to $43.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.18 that is $0 to $2K a year per listing.

Average price
$18.18inside the $15 to $100 sweet spot
Price range
$9.54–$43.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Baby Boys. It carries 1,097 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#19in Baby Boys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,097per listing
Listings tracked
108

04 · Newcomers

5 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Newborn Swimsuit Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

49

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

20%

Top 20: 51%

Open market

42%

  • Brand 114%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Newborn Swimsuit Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.6×

Search terms

Top Newborn Swimsuit Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 0-3 month swimsuit boy46K/yr
  • newborn swimsuit boy47K/yr
  • newborn boy swimsuit13K/yr
  • newborn bathing suit boy11K/yr
  • 6 month boy swimsuit12K/yr
  • baby boy swimsuit 0-3 months10K/yr
  • 3 month swim suit boy9K/yr
  • baby boy swimsuit with hat8K/yr
  • baby boy one piece swimsuit7K/yr
  • 0-3 month boy swimsuit7K/yr

Reviews and returns

What reviews say buyers love and hate about Newborn Swimsuit Boy

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Fits a little big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Newborn Swimsuit Boy questions

Answered from the same tracked data.