Newborn Swim Diaper
MaybeSearch demand grew +201.1% this quarter. But shoppers spend an estimated $56K a year here, so Newborn Swim Diaper is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $56K/yr83K searches / yr
- 90-day growth
- +201.1%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 22 sellers
Flapen Score
Newborn Swim Diaper against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Newborn Swim Diaper is stronger. Inside it, weaker.
Market
The Newborn Swim Diaper market on Amazon at a glance
Shoppers on Amazon United States searched for Newborn Swim Diaper 83K times last year and spent an estimated $56K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +201.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +201.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $56Ka year
- Top search term
- newborn swim diapers21K searches a year
02 · Price
A sale here is worth $14.08.
Listings sell for $14.08 on average, from $7.79 to $29.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.08 that is $1K to $4K a year per listing.
- Average price
- $14.08under the $15 to $100 sweet spot
- Price range
- $7.79–$29.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #27 within Baby Boys. It carries 3,859 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #27in Baby Boys
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,859per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Newborn Swim Diaper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
21%
- Brand 122%
- Brand 216%
- Brand 316%
- Brand 412%
- Brand 57%
- Brand 65%
Search terms
Top Newborn Swim Diaper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- newborn swim diapers21K/yr
- newborn swim diaper24K/yr
- swim diapers newborn10K/yr
- baby swimmers diapers5K/yr
- swim diapers baby4K/yr
- infant swim diapers 0-3 months5K/yr
- small swim diapers4K/yr
- swim diapers small4K/yr
- kids swim diapers3K/yr
- newborn swim diapers 0-3 months3K/yr
Reviews and returns
What reviews say buyers love and hate about Newborn Swim Diaper
We read the reviews and the return reasons for every product selling here.
“was soaked and didnt protect it from water, which completely failed to meet its purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Newborn Swim Diaper questions
Answered from the same tracked data.