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Newborn Jeans

Fail

Demand is soft, at -34.9% this quarter, so Newborn Jeans is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$48K/yr348K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
22%top-5 click share · 22 brands · 36 sellers

Flapen Score

Newborn Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Newborn Jeans is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newborn Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Newborn Jeans 348K times last year and spent an estimated $48K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
0.8%
Market size, estimated
$48Ka year
Peak month
November2.6× the quietest month
Top search term
baby girl jeans74K searches a year

02 · Price

A sale here is worth $17.82.

Listings sell for $17.82 on average, from $8.49 to $41.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.82 that is $0 to $2K a year per listing.

Average price
$17.82inside the $15 to $100 sweet spot
Price range
$8.49–$41.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #188 within Baby Boys. It carries 3,979 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#188in Baby Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,979per listing
Listings tracked
99

04 · Newcomers

1 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Newborn Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

36

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

22%

Top 20: 49%

Open market

19%

  • Brand 126%
  • Brand 222%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Newborn Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Newborn Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby girl jeans74K/yr
  • newborn jeans31K/yr
  • baby jeans 3-6 months26K/yr
  • baby boy jeans 3-6 months22K/yr
  • baby jeans 6-9 months20K/yr
  • baby jeans 0-3 months18K/yr
  • baby boy jeans 0-3 months17K/yr
  • newborn jeans baby boy16K/yr
  • baby boy jeans 6-9 months18K/yr
  • jeans for baby girl12K/yr

Reviews and returns

What reviews say buyers love and hate about Newborn Jeans

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
4.9%of orders come back
“They run really small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Newborn Jeans questions

Answered from the same tracked data.