Newborn Halloween Costume

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

+36.5%

Conversion, latest week

0.1%

Market size, estimated

$48Ka year

Peak month

October164.9× the quietest month

Top search term

newborn halloween costume399K searches a year

Listings sell for $18.77 on average, from $7.72 to $44.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.77 that is $0 to $2K a year per listing.

Average price

$18.77inside the $15 to $100 sweet spot

Price range

$7.72–$44.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #724 within Baby Boys. It carries 2,557 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

92%

Out of stock, average day

9.5%

Average rank

#724in Baby Boys

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,557per listing

Listings tracked

62

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months