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Newborn Costume Girl

Fail

Shoppers spend an estimated $7K a year here, so Newborn Costume Girl is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$7K/yr156K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
45%top-5 click share · 30 brands · 36 sellers

Flapen Score

Newborn Costume Girl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Newborn Costume Girl is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newborn Costume Girl market on Amazon at a glance

Shoppers on Amazon United States searched for Newborn Costume Girl 156K times last year and spent an estimated $7K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
0.3%
Market size, estimated
$7Ka year
Peak month
October100.2× the quietest month
Top search term
newborn costume girl35K searches a year

02 · Price

A sale here is worth $18.23.

Listings sell for $18.23 on average, from $8.33 to $44.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.23 that is $0 to $2K a year per listing.

Average price
$18.23inside the $15 to $100 sweet spot
Price range
$8.33–$44.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #488 within Baby Girls. It carries 1,085 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
95%
Out of stock, average day
10.8%
Average rank
#488in Baby Girls
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,085per listing
Listings tracked
39

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Newborn Costume Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

36

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

45%

Top 20: 79%

Open market

41%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Newborn Costume Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 100.2×

Search terms

Top Newborn Costume Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newborn costume girl35K/yr
  • newborn baby costume11K/yr
  • disfraz para bebe 0-38K/yr
  • baby boy costumes 0-3 months10K/yr
  • baby girl costumes 0-3 months12K/yr
  • preemie halloween costume25K/yr
  • newborn girl costume10K/yr
  • new born costumes girl5K/yr
  • preemie halloween6K/yr
  • 0-3 months halloween costume girl8K/yr

Reviews and returns

What reviews say buyers love and hate about Newborn Costume Girl

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
32%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Smaller than normal size”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Newborn Costume Girl questions

Answered from the same tracked data.