Newborn Coat

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-46.1%

Conversion, latest week

0.1%

Market size, estimated

$2Ka year

Peak month

November5.7× the quietest month

Top search term

newborn coat32K searches a year

Listings sell for $21.75 on average, from $10.16 to $47.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.75 that is $0 to $2K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$10.16–$47.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #133 within Baby Boys. It carries 5,649 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

8.9%

Average rank

#133in Baby Boys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,649per listing

Listings tracked

76

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months