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New York Souvenirs

Fail

Buyers convert on only 1.0% of searches, so New York Souvenirs is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$126K/yr811K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
59%top-5 click share · 18 brands · 33 sellers

Flapen Score

New York Souvenirs against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, New York Souvenirs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New York Souvenirs market on Amazon at a glance

Shoppers on Amazon United States searched for New York Souvenirs 811K times last year and spent an estimated $126K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.0%
Market size, estimated
$126Ka year
Peak month
December2.7× the quietest month
Top search term
new york427K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $8.05 to $28.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.28 that is $4K to $8K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$8.05–$28.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #8,205 within Baseball Caps. It carries 437 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#8,205in Baseball Caps
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
437per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top New York Souvenirs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

33

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

29%

  • Brand 135%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

New York Souvenirs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top New York Souvenirs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new york427K/yr
  • new york souvenirs145K/yr
  • nyc souvenirs62K/yr
  • new york gifts41K/yr
  • new york souvenirs and gifts19K/yr
  • new york city souvenirs19K/yr
  • nyc gifts19K/yr
  • new york souvenir12K/yr
  • ny souvenirs and gifts11K/yr
  • newyork9K/yr

Reviews and returns

What reviews say buyers love and hate about New York Souvenirs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“The buckle and strap arw not meant to be, not in good quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common New York Souvenirs questions

Answered from the same tracked data.