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New Years Pajamas

Fail

Shoppers spend an estimated $0 a year here, so New Years Pajamas is a Fail.

Flapen Score
18
18 / 100
Ranks 16,823 of 16,930 Clothing, Shoes & Jewelry niches · −27 vs the category median of 45
Market size
$0/yr232K searches / yr
90-day growth
-78.4%search demand this quarter
Competition
89%top-5 click share · 3 brands · 4 sellers

Flapen Score

New Years Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, New Years Pajamas is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Years Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for New Years Pajamas 232K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-78.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
new years eve pajamas46K searches a year

02 · Price

A sale here is worth $25.66.

Listings sell for $25.66 on average, from $14.47 to $40.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.66 that is $0 to $3K a year per listing.

Average price
$25.66inside the $15 to $100 sweet spot
Price range
$14.47–$40.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #400 within Sleep & Lounge. It carries 982 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#400in Sleep & Lounge
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
982per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top New Years Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 233%
  • Brand 311%

Demand

New Years Pajamas search demand

Weekly searches over the year. Pick a range.

50K30KJan '26Jan '26Feb '26Mar '26May '26Jun '26

Search terms

Top New Years Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years eve pajamas46K/yr
  • new years pajamas59K/yr
  • nye pajamas13K/yr
  • new years pjs13K/yr
  • new years eve pjs7K/yr
  • new year pajamas13K/yr
  • happy new year pajamas7K/yr
  • new years eve pajamas women14K/yr
  • new years pajamas for family9K/yr
  • new years pajamas women15K/yr

Reviews and returns

What reviews say buyers love and hate about New Years Pajamas

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
39%of negative reviews mention “Size-Overall”
13.1%of orders come back
“the top was too short”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common New Years Pajamas questions

Answered from the same tracked data.