new years pajamas
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$14.47–$40.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good982avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 232K searches
Growth
Bad-78.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, new years pajamas is a $0/yr Amazon United States market (232K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 18/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
new years pajamas market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 12.2%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Ekouaer56%
- SHESHOW33%
- YIJIU11%
Demand
Weekly Amazon search volume, last 18 weeks — -78.4% search growth over the last 90 days.Top new years pajamas search terms
- new years eve pajamas46K/yr
- new years pajamas59K/yr
- nye pajamas13K/yr
- new years pjs13K/yr
- new years eve pjs7K/yr
- new year pajamas13K/yr
- happy new year pajamas7K/yr
- new years eve pajamas women14K/yr
- new years pajamas for family9K/yr
- new years pajamas women15K/yr
Top new years pajamas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
Ekouaer$19.864.5★154 rev
SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
SHESHOW$40.334.3★407 rev
Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
Ekouaer$24.754.5★668 rev
SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
SHESHOW$36.934.3★407 rev
Ekouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
Ekouaer$14.474.7★86 rev
Newest
by launch dateEkouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
Ekouaer$14.4786 rev
SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
SHESHOW$40.33407 rev
SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
SHESHOW$36.93407 rev
Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
Ekouaer$19.86154 rev
Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
Ekouaer$24.75668 rev
Trending
90-day click momentumEkouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
Ekouaer$14.474.7★
SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
SHESHOW$36.934.3★
Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
Ekouaer$24.754.5★
Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
Ekouaer$19.864.5★
SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
SHESHOW$40.334.3★
What buyers say about new years pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“It was perfect and silky”
“They fit nicely”
“The print is so cute with vibrant colors”
“how lightweight the fabric felt”
“The color was very pretty and the material felt soft and silky”
“Wash well”
“It's perfect for warm nights, relaxing at home, sleeping, or even a girl's day”
“the price makes them even nicer”
“the set seems to be made very well”
What buyers complain about
“the top was too short”
“The fabric was not breathable”
“felt very cheap”
“The elastic in the waist is also horrible”
“hard as a rock”
“the inseam on these was too small”
Top return reasons
Common questions
- Is new years pajamas profitable to sell on Amazon United States?
- The niche generates $0/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -78.4%. Flapen's verdict: Skip it (18/100).
- How competitive is the new years pajamas niche?
- 3 brands and 4 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in new years pajamas?
- Top complaints mined from reviews: Size-Overall, Breathability, Material Quality. The return rate is 13.1% — above our launch gate.
- What does it cost to enter the new years pajamas niche?
- Listings span $14.47–$40.33; the average listing price is $25.66 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.