New Years Pajamas
FailShoppers spend an estimated $0 a year here, so New Years Pajamas is a Fail.
- Flapen Score
- 18 / 100Ranks 16,823 of 16,930 Clothing, Shoes & Jewelry niches · −27 vs the category median of 4518
- Market size
- $0/yr232K searches / yr
- 90-day growth
- -78.4%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 4 sellers
Flapen Score
New Years Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, New Years Pajamas is stronger. Inside it, weaker.
Market
The New Years Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for New Years Pajamas 232K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 18 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -78.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- new years eve pajamas46K searches a year
02 · Price
A sale here is worth $25.66.
Listings sell for $25.66 on average, from $14.47 to $40.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.66 that is $0 to $3K a year per listing.
- Average price
- $25.66inside the $15 to $100 sweet spot
- Price range
- $14.47–$40.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #400 within Sleep & Lounge. It carries 982 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #400in Sleep & Lounge
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 982per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top New Years Pajamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
- Price
- $19.86
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 1y ago

SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
- Price
- $40.33
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
- Price
- $24.75
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago

SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
- Price
- $36.93
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Ekouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
- Price
- $14.47
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Ekouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
- Price
- $14.47
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3mo ago

SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
- Price
- $36.93
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
- Price
- $24.75
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago

Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
- Price
- $19.86
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 1y ago

SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
- Price
- $40.33
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago
Newest
by launch date
Ekouaer Womens Pajamas Set Silk Pjs Shorts Set Satin Sleepwear Comfy Short Sleeve Loungewear Mommy and Me Pajamas Royal Blue L
- Price
- $14.47
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3mo ago

SHESHOW Pajamas for Women Set Funny Graphic Long Sleeve Pjs Champagne Bottle Pajamas Black M
- Price
- $40.33
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

SHESHOW Womens Pajamas Set Long Sleeve Sleepwear Button Down Loungewear Champagne Bottle Print Pajamas for Women Nightwear Pink XXL
- Price
- $36.93
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Ekouaer Womens Silk Satin Pajama Set Short Sleeve Pjs Shorts Set Comfy Button Down 2 Piece Sleepwear Loungewear Striped Wine Bottle L
- Price
- $19.86
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 1y ago

Ekouaer Silk Satin Pajamas Set Women Short Sleeve Pj Sets Button Down Sleepwear 2 Piece Soft Loungewear Navy Martini L
- Price
- $24.75
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Ekouaer56%
- SHESHOW33%
- YIJIU11%
Demand
New Years Pajamas search demand
Weekly searches over the year. Pick a range.
Search terms
Top New Years Pajamas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- new years eve pajamas46K/yr
- new years pajamas59K/yr
- nye pajamas13K/yr
- new years pjs13K/yr
- new years eve pjs7K/yr
- new year pajamas13K/yr
- happy new year pajamas7K/yr
- new years eve pajamas women14K/yr
- new years pajamas for family9K/yr
- new years pajamas women15K/yr
Reviews and returns
What reviews say buyers love and hate about New Years Pajamas
We read the reviews and the return reasons for every product selling here.
“the top was too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Years Pajamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









