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New Years Earrings

Fail

Shoppers spend an estimated $0 a year here, so New Years Earrings is a Fail.

Flapen Score
21
21 / 100
Ranks 16,725 of 16,930 Clothing, Shoes & Jewelry niches · −24 vs the category median of 45
Market size
$0/yr234K searches / yr
90-day growth
-57.9%search demand this quarter
Competition
83%top-5 click share · 8 brands · 12 sellers

Flapen Score

New Years Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, New Years Earrings is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Years Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for New Years Earrings 234K times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-57.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December491.7× the quietest month
Top search term
new years earrings57K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $5.29 to $24.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.60 that is $0 to $1K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$5.29–$24.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #12,628 within Earrings. It carries 795 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#12,628in Earrings
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
795per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top New Years Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Brand 137%
  • Brand 223%
  • Brand 314%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 9%)

Demand

New Years Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 491.7×

Search terms

Top New Years Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years earrings57K/yr
  • new year earrings20K/yr
  • new years eve earrings29K/yr
  • happy new year earrings19K/yr
  • new years earrings for women30K/yr
  • new years eve earrings for women14K/yr
  • new years jewelry for women6K/yr
  • new years eve jewelry12K/yr
  • nye earrings18K/yr
  • new year earrings for women10K/yr

Reviews and returns

What reviews say buyers love and hate about New Years Earrings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Weight Light”
61%of negative reviews mention “Advertised Vs Actual Product”
4.9%of orders come back
“Different than pictured”
A buyer, on “Advertised Vs Actual Product”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common New Years Earrings questions

Answered from the same tracked data.