Is new years earrings profitable to sell on Amazon United States?

The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (21/100).

How competitive is the new years earrings niche?

8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in new years earrings?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Weight Heavy. The return rate is 4.9%.

When does demand for new years earrings peak?

Demand peaks in Jan–Dec; the busiest month runs 491.7× the quietest.

What does it cost to enter the new years earrings niche?

Listings span $5.29–$24.56; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

new years earrings

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Good795

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.29–$24.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.60

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 234K searches

Growth

Bad-57.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, new years earrings is a $0/yr Amazon United States market (234K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 21/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

new years earrings market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 0.0%
Avg BSR: #12,628
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 13.6%
Avg brand age: 32 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Fuqimanman202037%
BSJELL23%
PHALIN14%
HYXITVCG7%
ENSKEFEN5%
Jstyle4%
Open — no brand owns it (2 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -57.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 491.7×

Open Trend

What buyers say about new years earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Light25%

“They are lightweight”

Quality-Overall19%

“Good quality inexpensive fun earrings”

Value For Money13%

“The prize was very reasonable”

Gifting Purpose13%

“Adorable gift for a Disco Queen on her birthday”

Strength13%

“Cute and sturdy”

Comfort-Overall6%

“Comfortable enough to wear all day”

Size-Overall6%

“Good size and value for the money”

Design-Overall6%

“I love the design so much I wish I could wear it more than just New Year's”

What buyers complain about

Advertised Vs Actual Product61%

“Different than pictured”

Quality-Overall17%

“Very cheap”

Weight Heavy11%

“Earrings are a little heavy”

Value For Money11%

“Bought for wife she thought it wasnt worth the price”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product16%

Quality-Overall7%

Weight Heavy5%

Defective Material/Parts2%

Metal Authenticity2%

Brightness/Shine/Glow2%

Material Quality2%

Shape/Style2%

Wrong Dimensions1%

Common questions

Is new years earrings profitable to sell on Amazon United States?: The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (21/100).
How competitive is the new years earrings niche?: 8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in new years earrings?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Weight Heavy. The return rate is 4.9%.
When does demand for new years earrings peak?: Demand peaks in Jan–Dec; the busiest month runs 491.7× the quietest.
What does it cost to enter the new years earrings niche?: Listings span $5.29–$24.56; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

new years earrings

new years earrings market data

Competition & brand share

Demand & seasonality

Top new years earrings search terms

Top new years earrings products on Amazon

Top sellers

Newest

Trending

What buyers say about new years earrings

What buyers love

What buyers complain about

Top return reasons

Common questions

new years earrings

new years earrings market data

Competition & brand share

Demand & seasonality

Top new years earrings search terms

Top new years earrings products on Amazon

Top sellers

Newest

Trending

What buyers say about new years earrings

What buyers love

What buyers complain about

Top return reasons

Common questions

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