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New Kids on the Block Shirt

Fail

An estimated 12.6% of orders come back, so New Kids on the Block Shirt is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$10K/yr89K searches / yr
90-day growth
+36.9%search demand this quarter
Competition
34%top-5 click share · 15 brands · 21 sellers

Flapen Score

New Kids on the Block Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, New Kids on the Block Shirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Kids on the Block Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for New Kids on the Block Shirt 89K times last year and spent an estimated $10K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Peak month
August15.4× the quietest month
Top search term
new kids on the block shirt72K searches a year

02 · Price

A sale here is worth $21.27.

Listings sell for $21.27 on average, from $10.90 to $28.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.27 that is $0 to $2K a year per listing.

Average price
$21.27inside the $15 to $100 sweet spot
Price range
$10.90–$28.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #35,416 within T-Shirts. It carries 102 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
60%
Out of stock, average day
12.4%
Average rank
#35,416in T-Shirts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
102per listing
Listings tracked
55

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top New Kids on the Block Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$295$590$885$1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

21

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 73%

Open market

9%

  • MACIUM40%
  • American Classics29%
  • ECYJIO12%
  • Miodkes5%
  • MYHALF3%
  • KIDDAD2%
  • Open — no brand owns it (9 brands, 9%)

Demand

New Kids on the Block Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 15.4×

Search terms

Top New Kids on the Block Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • new kids on the block shirt72K/yr
  • new kids on the block t shirt7K/yr
  • new kids on the block tank top2K/yr
  • new kids on the block shirt womens3K/yr
  • new kids on the block tshirt2K/yr
  • new kids on the block shirts2K/yr
  • new kids on the block tank482/yr
  • neon new kids on the block shirt56/yr

Reviews and returns

What reviews say buyers love and hate about New Kids on the Block Shirt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
55%of negative reviews mention “Size-Overall”
12.6%of orders come back
“really baggy”
A buyer, on “Size-Overall”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common New Kids on the Block Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data