new kids on the block shirt
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Review moat
Great101.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$10.90–$28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 89K searches
Returns
Bad12.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, new kids on the block shirt is a $10K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
new kids on the block shirt market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #35,416
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 71%
- Out of stock
- 12.4%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
9%
- MACIUM40%
- American Classics29%
- ECYJIO12%
- Miodkes5%
- MYHALF3%
- KIDDAD2%
- Open — no brand owns it (9 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 15.4×
Top new kids on the block shirt search terms
- new kids on the block shirt72K/yr
- new kids on the block t shirt7K/yr
- new kids on the block tank top2K/yr
- new kids on the block shirt womens3K/yr
- new kids on the block tshirt2K/yr
- new kids on the block shirts2K/yr
- new kids on the block tank482/yr
- neon new kids on the block shirt56/yr
Top new kids on the block shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Classics New Kids On The Block Step by Step Mens Short Sleeve 90s Music Boy Band Graphic T-Shirt - White - Large
American Classics$24.824.6★53 rev
Contry Music Shirt Concert Shirts: Nk Forever TB Letter Printed 80s Outfits Casual Short Sleeve Outfits
ECYJIO$10.904.1★30 rev
New Kids On The Block 80s Boy Band Adult White Short Sleeve T Shirt Vintage Style Graphic Tee
American Classics$26.054.5★29 rev
New-Kids On The-Block Tank Tops Womens Casual Sleeveless Summer Vest X-Large
MACIUM$28.054.1★9 rev
New Kids On The Block 80s Boy Band Adult White Short Sleeve T Shirt Vintage Style Graphic Tee
American Classics$25.964.5★29 rev
Newest
by launch date
New of Kids On The-Block T-Shirt Classic Short Sleeve Cotton Tee Tops for Men White(S-3XL)(2XL)
Miodkes$14.910 rev
New Kids On The Block Video Launch Never Let You Go T-Shirt
Iconic Photo Moments$22.641 rev
Contry Music Shirt Concert Shirts: Nk Forever TB Letter Printed 80s Outfits Casual Short Sleeve Outfits
ECYJIO$10.9030 rev
Contry Music Shirt Concert Shirts: Nk Forever TB Letter Printed 80s Outfits Casual Short Sleeve Outfits Black
ECYJIO$12.4730 rev
New-Kids On The-Block T-Shirt Classic Short Sleeve Cotton Tee Tops for Men Small
MACIUM$22.9036 rev
Trending
90-day click momentumNew of Kids On The-Block T-Shirt Classic Short Sleeve Cotton Tee Tops for Men White(S-3XL)(2XL)
Miodkes$14.910.0★
You Got The Right Stuff Baby Shirt NKOTB Shirt New Kids 80s Pop 80s Gift Music Fan Softstyle Unisex Tee Mauve
Dream Lume$21.984.7★
New-Kids On The-Block T-Shirt Classic Short Sleeve Cotton Tee Tops for Men Large
MACIUM$27.194.4★
New-Kids On The-Block Shirts Womens Off Shoulder Tops Short Sleeves Casual Classic T-Shirt L
MACIUM$24.303.8★
New-Kids On The-Block Shirts Womens Off Shoulder Tops Short Sleeves Casual Classic T-Shirt 2XL
MACIUM$26.053.8★
What buyers say about new kids on the block shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Love these pants they fit so comfortably”
“very comfortable”
“Quality of shirt was great too”
“Super comfy material too”
“Theyre super soft”
“Perfect stretchy pants”
“This was exactly as advertised”
“Love the print”
“I loved my first pair so much that Ive already ordered more in different colors”
What buyers complain about
“really baggy”
“The black blended into the white so the white is dingy”
“The material was funky”
“I had to tie up the straps”
“They are thinner athletic sort of material”
Top return reasons
Common questions
- Is new kids on the block shirt profitable to sell on Amazon United States?
- The niche generates $10K/yr across 55 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the new kids on the block shirt niche?
- 15 brands and 21 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in new kids on the block shirt?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 12.6% — above our launch gate.
- When does demand for new kids on the block shirt peak?
- Demand peaks in Jul–Aug; the busiest month runs 15.4× the quietest.
- What does it cost to enter the new kids on the block shirt niche?
- Listings span $10.90–$28.53; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.