new era blank hat
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Great$8.66–$59.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 1.2M searches
Review moat
Bad4,570.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, new era blank hat is a $101K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
new era blank hat market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $126K–$157K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,498
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 55%
- Out of stock
- 5.2%
- Avg brand age
- 40 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
156
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
18%
Top 20: 43%
Open market
10%
- New Era69%
- 476%
- Lids5%
- Born to Love4%
- Falari3%
- Flexfit2%
- Open — no brand owns it (15 brands, 10%)
Top new era blank hat search terms
- new era 59fifty237K/yr
- mlb hats128K/yr
- sports fan caps & hats86K/yr
- new era snapback hats112K/yr
- new era 9forty84K/yr
- sports fan baseball caps43K/yr
- new era 39thirty60K/yr
- 59fifty42K/yr
- new era fitted hats68K/yr
- 59fifty fitted hats for men49K/yr
Top new era blank hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)
New Era$34.704.7★2,349 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)
New Era$35.354.7★2,349 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)
New Era$28.564.7★2,070 rev
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 5/8
New Era$34.274.6★16,671 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644.5★4,218 rev
Newest
by launch date
New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - Khaki
New Era$31.6164 rev
New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK
New Era$31.7764 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644,218 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 1/2 Black/Grey UV)
New Era$34.564,218 rev
Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/2
Lids$27.04231 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.554.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/8
Lids$26.264.4★
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644.5★
New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK
New Era$31.774.2★
What buyers say about new era blank hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Excellent quality”
“Great color”
“As advertised”
“Worth the money”
“This stretcher is the ticket to a comfortable fit”
“Very comfortable”
“The material feels resistant”
“Super cute and stylish”
“Easy to use”
What buyers complain about
“Way to big”
“Different quality than before”
“But, the color is off”
“Getting cheaper”
“not made with quality materials”
“has no solid shape”
“This item was returned by someone else”
“Will Fall Apart In A Few Months”
“Not super comfy”
“Received it dirty”
Top return reasons
Common questions
- Is new era blank hat profitable to sell on Amazon United States?
- The niche generates $101K/yr across 125 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the new era blank hat niche?
- 21 brands and 156 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in new era blank hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.9%.
- What does it cost to enter the new era blank hat niche?
- Listings span $8.66–$59.45; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 4,570 reviews — the moat a new listing must climb.