New Era Blank Hat

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

0.3%

Market size, estimated

$101Ka year

Top search term

new era 59fifty237K searches a year

Listings sell for $31.41 on average, from $8.66 to $59.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.41 that is $0 to $3K a year per listing.

Average price

$31.41inside the $15 to $100 sweet spot

Price range

$8.66–$59.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #5,498 within Baseball Caps. It carries 4,570 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

91%

Out of stock, average day

5.2%

Average rank

#5,498in Baseball Caps

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,570per listing

Listings tracked

125

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months