New Dad Gifts for Men

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months

474K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

3.6%

Market size, estimated

$310Ka year

Peak month

December11.3× the quietest month

Top search term

new dad gifts337K searches a year

Listings sell for $18.29 on average, from $5.92 to $31.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.29 that is $5K to $9K a year per listing.

Average price

$18.29inside the $15 to $100 sweet spot

Price range

$5.92–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,198 within Baseball Caps. It carries 482 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#2,198in Baseball Caps

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

482per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months