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New Born Baby Boys Gift

Fail

Shoppers spend an estimated $60K a year here, so New Born Baby Boys Gift is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$60K/yr169K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
42%top-5 click share · 33 brands · 54 sellers

Flapen Score

New Born Baby Boys Gift against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, New Born Baby Boys Gift is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Born Baby Boys Gift market on Amazon at a glance

Shoppers on Amazon United States searched for New Born Baby Boys Gift 169K times last year and spent an estimated $60K. The top 5 brands take 48% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
1.5%
Market size, estimated
$60Ka year
Top search term
unique gifts for newborn baby boys28K searches a year

02 · Price

A sale here is worth $24.00.

Listings sell for $24.00 on average, from $7.66 to $98.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.00 that is $0 to $2K a year per listing.

Average price
$24.00inside the $15 to $100 sweet spot
Price range
$7.66–$98.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #39 within Baby Boys. It carries 6,384 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#39in Baby Boys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
6,384per listing
Listings tracked
41

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top New Born Baby Boys Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

54

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

42%

Top 20: 76%

Open market

49%

  • Brand 116%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

New Born Baby Boys Gift search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top New Born Baby Boys Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unique gifts for newborn baby boys28K/yr
  • unique baby boy gifts16K/yr
  • new baby boy gift12K/yr
  • new born boy baby gift9K/yr
  • new baby gifts for boys9K/yr
  • gifts for new baby boy8K/yr
  • cute baby boy gifts7K/yr
  • new born boy gifts7K/yr
  • gift for new born boy8K/yr
  • gift for new baby boy5K/yr

Reviews and returns

What reviews say buyers love and hate about New Born Baby Boys Gift

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Does not fit a baby”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common New Born Baby Boys Gift questions

Answered from the same tracked data.