New Balance Womens Shoes

Shoppers searched for this 137.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.5M a year.

Searches, last 12 months

137.3M

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

0.2%

Market size, estimated

$11.5Ma year

Peak month

December1.5× the quietest month

Top search term

womens shoes17.8M searches a year

Listings sell for $46.51 on average, from $13.19 to $189.98. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 250 to 500 of them. At $46.51 that is $12K to $23K a year per listing.

Average price

$46.51inside the $15 to $100 sweet spot

Price range

$13.19–$189.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

9.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Shoes. It carries 8,274 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#80in Shoes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

8,274per listing

Listings tracked

529

160 products launched here in the last 12 months. 116 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

160

Successful launches

116Amazon's first-year sales bar

Average brand age

47 months