new balance trail running shoes women
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$75.88avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$16.26–$171.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,768.78avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 342K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, new balance trail running shoes women is a $49K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
new balance trail running shoes women market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $38K–$57K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 65%
- Out of stock
- 6.9%
- Avg brand age
- 39 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
375
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
17%
Top 20: 39%
Open market
34%
- New Balance24%
- Viakix12%
- Nike10%
- adidas8%
- OUTJET7%
- Brooks6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top new balance trail running shoes women search terms
- new balance trail shoes women50K/yr
- trail runners women35K/yr
- nike trail running shoes women37K/yr
- hoka trail running shoes women23K/yr
- new balance hiking shoes for women25K/yr
- adidas trail running shoes women17K/yr
- women trail shoes13K/yr
- trail walking shoes women13K/yr
- new balance womens trail running shoes11K/yr
- womens trail sneakers14K/yr
Top new balance trail running shoes women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures White 8
Viakix$84.374.1★64 rev
OUTJET Womens Waterproof Hiking Shoes Lightweight Non-Slip Trails Walking Shoes Outdoor Sneakers Green
OUTJET$45.354.2★917 rev
Nike Womens Juniper Trail 2 Next Nature Trail Running Shoes White/Black-Pure Platinum 8.5
Nike$74.454.4★27 rev
New Balance Womens Fresh Foam X Hierro V9 Trail Running Shoe Arid Stone/Castlerock 10 M
New Balance$134.024.4★452 rev
New Balance Womens 410 V8 Trail Running Shoe Shadow Grey/Electric Indigo/Black 9.5 W
New Balance$53.704.3★2,583 rev
Newest
by launch date
adidas Womens Terrex Tracefinder 2 Climaproof Trail Running Tent Green/Olive Strata 8.5
adidas$72.9984 rev
Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures White 8
Viakix$84.3764 rev
Viakix Monterra Mid Womens Waterproof Hiking Boots Lightweight Mid-Cut Trail Boots for Backpacking Trekking & Thru-Hiking Taupe 8
Viakix$121.8974 rev
Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures Blue 8
Viakix$94.2764 rev
Columbia Womens Vertisol Trail Cloud Grey/Citron Haze 9.5
Columbia$48.05812 rev
Trending
90-day click momentum
Hoka Womens Speedgoat 6 Black/Aloe Vera 7.5 Medium
HOKA$130.874.4★
New Balance Womens Fresh Foam 410v9 Trail Running Shoe Black/Electric Indigo 9
New Balance$42.844.1★
New Balance Womens DYNASOFT Nitrel v6 Trail Running Shoe Linen/White Peach 8.5
New Balance$74.804.4★
Merrell Womens Antora 4 Sneaker Ice Blue 7.5
Merrell$85.714.5★
Columbia Womens Vertisol Trail Kettle/Pink Haze 11
Columbia$42.444.5★
What buyers say about new balance trail running shoes women
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Shoes fit well”
“Worth every penny”
“excellent for any gym training”
“Good quality - size up”
“Color is cute”
“theyve held up great so far”
“The best sneaker lightweight hiking shoes all day shoes for me”
“loved the style”
“cozy for everyday comfort”
What buyers complain about
“They run large”
“Little uncomfortable”
“Shoes are poor quality”
“So painful”
“Falls Apart Quickly”
“A wee bit tight in the toes”
“do not have arch support”
“These shoes had very little cushioning”
“Theyre also quite a bit bulkier than most trail shoes Ive worn”
“Used”
Top return reasons
Common questions
- Is new balance trail running shoes women profitable to sell on Amazon United States?
- The niche generates $49K/yr across 130 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the new balance trail running shoes women niche?
- 25 brands and 375 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in new balance trail running shoes women?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 7.9% — above our launch gate.
- When does demand for new balance trail running shoes women peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the new balance trail running shoes women niche?
- Listings span $16.26–$171.36; the average listing price is $75.88 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.