New Balance Skull Cap

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-24.5%

Conversion, latest week

1.7%

Market size, estimated

$226Ka year

Peak month

February6.2× the quietest month

Top search term

new balance skull cap62K searches a year

Listings sell for $28.91 on average, from $8.49 to $77.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $28.91 that is $22K to $29K a year per listing.

Average price

$28.91inside the $15 to $100 sweet spot

Price range

$8.49–$77.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

3.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #523 within Skullies & Beanies. It carries 2,515 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#523in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,515per listing

Listings tracked

25

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months