Is new balance skull cap profitable to sell on Amazon United States?

The niche generates $226K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (39/100).

How competitive is the new balance skull cap niche?

8 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in new balance skull cap?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.

When does demand for new balance skull cap peak?

Demand peaks in Jan–Feb; the busiest month runs 6.2× the quietest.

What does it cost to enter the new balance skull cap niche?

Listings span $8.49–$77.09; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.

new balance skull cap

Skip it

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.91

avg listing price — sweet spot $15–$100

Price range

Great$8.49–$77.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay$226K

$226K/yr · 463K searches

Review moat

Okay2,515.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, new balance skull cap is a $226K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

new balance skull cap market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $231K–$289K; units × avg price
Conversion rate: 1.7%
Avg BSR: #523
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.1%
Avg brand age: 41 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

New Balance76%
Under Armour7%
Nike6%
Pudolla3%
Headshion3%
Amazon Essentials2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -24.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 6.2×

Open Trend

What buyers say about new balance skull cap

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits like glove”

Quality-Overall14%

“Good quality”

Comfort-Overall12%

“very comfortable to wear”

Value For Money5%

“Worth it”

Warmth5%

“Great comfy warm with some style”

Advertised Vs Actual Product4%

“Exactly as the picture”

Material Quality4%

“Okay, material is soft”

Weight Light3%

“Lightweight and easy to adjust”

Breathability3%

“So its breathable”

Soft Feel3%

“Soft Durable hat”

What buyers complain about

Size-Overall35%

“Quite baggy”

Quality-Overall7%

“Garbage”

Material Quality6%

“Material is very cheap”

Thickness4%

“kind of thick”

Stitch/Finish/Polish4%

“Poor quality as the stitching easily comes out around the seam”

Stretchability/Expandability/Elasticity3%

“Don't have elastic at the ankles”

Value For Money3%

“price on point”

Shape/Style3%

“You need a big cone shape head to rock this uncomfortable feeling”

Advertised Vs Actual Product2%

“Description is a little deceiving one size should say fit most”

Thin2%

“Thin material”

Top return reasons

Size-Overall62%

Material Quality8%

Advertised Vs Actual Product4%

Length4%

Thin3%

Inseam Fit3%

Shape/Style2%

Waist Fit2%

Thigh Fit2%

Value For Money1%

Common questions

Is new balance skull cap profitable to sell on Amazon United States?: The niche generates $226K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (39/100).
How competitive is the new balance skull cap niche?: 8 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in new balance skull cap?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.
When does demand for new balance skull cap peak?: Demand peaks in Jan–Feb; the busiest month runs 6.2× the quietest.
What does it cost to enter the new balance skull cap niche?: Listings span $8.49–$77.09; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.

new balance skull cap

new balance skull cap market data

Competition & brand share

Demand & seasonality

Top new balance skull cap search terms

Top new balance skull cap products on Amazon

Top sellers

Newest

Trending

What buyers say about new balance skull cap

What buyers love

What buyers complain about

Top return reasons

Common questions

new balance skull cap

new balance skull cap market data

Competition & brand share

Demand & seasonality

Top new balance skull cap search terms

Top new balance skull cap products on Amazon

Top sellers

Newest

Trending

What buyers say about new balance skull cap

What buyers love

What buyers complain about

Top return reasons

Common questions

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