Is new balance black sneakers for women profitable to sell on Amazon United States?

The niche generates $16K/yr across 238 tracked products. 12 of 20 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (39/100).

How competitive is the new balance black sneakers for women niche?

53 brands and 406 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in new balance black sneakers for women?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 9.5% — above our launch gate.

What does it cost to enter the new balance black sneakers for women niche?

Listings span $18.99–$189.78; the average listing price is $59.70 (sweet spot $15–$100). The average incumbent carries 8,984 reviews — the moat a new listing must climb.

new balance black sneakers for women

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Great$59.70

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay$18.99–$189.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,984.26

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Market size

Bad$16K

$16K/yr · 388K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, new balance black sneakers for women is a $16K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

new balance black sneakers for women market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $30K–$45K; units × avg price
Conversion rate: 0.1%
Avg BSR: #211
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 1.2%
Avg brand age: 38 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

406

Top-5 brand share

75%

Top 20: 91%

Top-5 click share

11%

Top 20: 30%

Open market

25%

New Balance58%
Under Armour6%
Abboos4%
Feethit2%
Luogoks2%
Brooks2%

Demand

Weekly Amazon search volume, last 10 weeks — +0.6% search growth over the last 90 days.

Open Trend

What buyers say about new balance black sneakers for women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall37%

“Shoes are comfortable”

Size-Overall14%

“Excellent fit”

Value For Money6%

“Great value”

Quality-Overall6%

“Item was in good condition no complaints from me”

Weight Light4%

“They are great lightweight walking shoes”

Exercise/Sports Suitability3%

“Great for my workouts”

Durability2%

“Shoes are comfortable, and are durable”

Ease Of Use2%

“Ease to use”

Shape/Style2%

“still in good shape”

Advertised Vs Actual Product2%

“As Described”

What buyers complain about

Size-Overall21%

“Size down”

Comfort-Overall7%

“Not comfortable”

Durability7%

“already coming apart”

Quality-Overall7%

“Could be Lower quality”

Pain Relief-Overall6%

“Very painful”

Feet Fit4%

“Very shallow toe box”

Advertised Vs Actual Product3%

“False advertising”

Product Condition3%

“Used”

Heel Support2%

“the heel felt slightly higher”

Cushion2%

“Its not cushioned”

Top return reasons

Size-Overall29%

Feet Fit27%

Length12%

Width10%

Comfort-Overall5%

Advertised Vs Actual Product3%

Shape/Style1%

Material Quality1%

Cushion1%

Color1%

Common questions

Is new balance black sneakers for women profitable to sell on Amazon United States?: The niche generates $16K/yr across 238 tracked products. 12 of 20 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (39/100).
How competitive is the new balance black sneakers for women niche?: 53 brands and 406 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in new balance black sneakers for women?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 9.5% — above our launch gate.
What does it cost to enter the new balance black sneakers for women niche?: Listings span $18.99–$189.78; the average listing price is $59.70 (sweet spot $15–$100). The average incumbent carries 8,984 reviews — the moat a new listing must climb.

new balance black sneakers for women

new balance black sneakers for women market data

Competition & brand share

Demand

Top new balance black sneakers for women search terms

Top new balance black sneakers for women products on Amazon

Top sellers

Newest

Trending

What buyers say about new balance black sneakers for women

What buyers love

What buyers complain about

Top return reasons

Common questions

new balance black sneakers for women

new balance black sneakers for women market data

Competition & brand share

Demand

Top new balance black sneakers for women search terms

Top new balance black sneakers for women products on Amazon

Top sellers

Newest

Trending

What buyers say about new balance black sneakers for women

What buyers love

What buyers complain about

Top return reasons

Common questions

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