new balance 327
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$79.34avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$569K$569K/yr · 5.5M searches
Price range
Okay$16.21–$263.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,198.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Returns
Bad10.0%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, new balance 327 is a $569K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
new balance 327 market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $476K–$635K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 5.7%
- Avg brand age
- 39 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
392
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
13%
Top 20: 33%
Open market
10%
- New Balance69%
- Project Cloud14%
- BAASPLOA3%
- Vilanva1%
- rag & bone1%
- AVW1%
- Open — no brand owns it (22 brands, 10%)
Demand
Weekly Amazon search volume, last 9 weeks — -10.3% search growth over the last 90 days.Top new balance 327 search terms
- tenis new balance para mujer1.1M/yr
- new balance 3271.3M/yr
- new balance fresh foam336K/yr
- new balance fresh foam womens395K/yr
- new balance running shoes for women290K/yr
- newbalance women sneakers223K/yr
- new balance 574 womens255K/yr
- new balance 327 womens shoes296K/yr
- new balance mujer155K/yr
- new balance womens running shoes143K/yr
Top new balance 327 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Womens Fresh Foam Arishi V4 Running Shoe Summer Fog/Nimbus Cloud/Light Gold Metallic 8
New Balance$54.354.3★11,283 rev
New Balance Womens 327 Sneaker Sea Salt/White 7.5
New Balance$95.774.5★3,673 rev
New Balance Womens 574 Core Sneaker Nimbus Cloud/NB White 7 B
New Balance$80.774.6★13,217 rev
New Balance Womens 327 Sneaker Black/White 9.5
New Balance$95.364.5★3,673 rev
New Balance Womens 327 Sneaker Sea Salt/White 6
New Balance$89.934.5★3,673 rev
Newest
by launch date
Project Cloud Trendy Fashion Sneakers for Women 2026 - Memory Foam and Non-Slip Comfortable Casual Ladies Shoes for Womens Fashion Sneakers - Lightweight Lace-up Shoes (LECCO BRWNMULT 6.5)
Project Cloud$40.302,218 rev
New Balance Unisex 9060 Sneakers Grey/Grey 12.5 US Women/11 US Men
New Balance$162.5934 rev
Project Cloud Trendy Fashion Sneakers for Women 2026 - Memory Foam and Non-Slip Comfortable Casual Ladies Shoes for Womens Fashion Sneakers - Lightweight Lace-up Shoes (Lecco WHITMULT 7.5)
Project Cloud$43.292,218 rev
Project Cloud Trendy Fashion Sneakers for Women 2026 - Memory Foam and Non-Slip Comfortable Casual Ladies Shoes for Womens Fashion Sneakers - Lightweight Lace-up Shoes (Lecco WHITMULT 6) White Multi
Project Cloud$42.992,218 rev
New Balance Womens 327 Angora/Silver Metallic 8 Medium
New Balance$92.863,673 rev
Trending
90-day click momentumProject Cloud Trendy Fashion Sneakers for Women 2026 - Memory Foam and Non-Slip Comfortable Casual Ladies Shoes for Womens Fashion Sneakers - Lightweight Lace-up Shoes (LECCO BRWNMULT 6.5)
Project Cloud$40.304.0★
New Balance Womens 327 Angora/Silver Metallic 8 Medium
New Balance$92.864.5★
New Balance Womens Fresh Foam 520 v9 Running Shoe Pink Salt/Stone Pink 8
New Balance$60.994.4★
Project Cloud Trendy Fashion Sneakers for Women 2026 - Memory Foam and Non-Slip Comfortable Casual Ladies Shoes for Womens Fashion Sneakers - Lightweight Lace-up Shoes (Lecco WHITMULT 6) White Multi
Project Cloud$42.994.0★
New Balance Womens Fresh Foam Roav Running Shoe
New Balance$80.634.5★
What buyers say about new balance 327
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and cute”
“Not too tight”
“Quality Shoes”
“Great value”
“Good for walking”
“Color is cute”
“Cute style”
“Amazing thick material”
“These socks are incredibly soft”
“Stylish lightweight saved my feet”
What buyers complain about
“Run Big”
“Not comfortable”
“Not well made”
“already coming apart”
“hurts my toes”
“short by the toe”
“Used”
“More off white than white”
“the price is overpriced”
“cheap material”
Top return reasons
Common questions
- Is new balance 327 profitable to sell on Amazon United States?
- The niche generates $569K/yr across 203 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the new balance 327 niche?
- 28 brands and 392 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in new balance 327?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 10.0% — above our launch gate.
- What does it cost to enter the new balance 327 niche?
- Listings span $16.21–$263.22; the average listing price is $79.34 (sweet spot $15–$100). The average incumbent carries 5,199 reviews — the moat a new listing must climb.