neutrogena beach defense 70
Worth a lookShows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list.
Growth
Incredible+178.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$7.03–$41.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,447.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 249K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, neutrogena beach defense 70 is a $32K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
neutrogena beach defense 70 market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $24K–$30K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.8%
- Avg brand age
- 34 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
36%
Top 20: 73%
Open market
19%
- Soothfeel25%
- baleaf24%
- Mingyuezai17%
- MAGCOMSEN6%
- Hurley5%
- BENEUNDER3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +178.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×
Top neutrogena beach defense 70 search terms
- uv jacket women27K/yr
- sun jacket20K/yr
- uv jacket22K/yr
- sun jacket women17K/yr
- spf jacket for women lightweight16K/yr
- sun protection jacket15K/yr
- uv protection jacket for women14K/yr
- sun protection jacket women15K/yr
- sun jacket women uv protection14K/yr
- uv jacket women lightweight9K/yr
Top neutrogena beach defense 70 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★409 rev
Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor B-White
Soothfeel$26.734.6★5,933 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★73 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M
MAGCOMSEN$21.774.4★3,585 rev
baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M
baleaf$26.134.5★2,333 rev
Newest
by launch date
Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$17.9253 rev
Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active
Champion$16.8460 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.0473 rev
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$41.6332 rev
KorhLeoh Lightweight Sun-Protection-Tops Women Outdoor UPF 50+ Hiking Tops Jacket Athletic Workout Crop Running
KorhLeoh$7.1019 rev
Trending
90-day click momentumRoadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$17.924.2★
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★
Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active
Champion$16.844.5★
Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor
Soothfeel$26.904.6★
Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★
What buyers say about neutrogena beach defense 70
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality lightweight jacket”
“It seems to be true to size”
“Very comfy”
“It's great quality; very lightweight and breathable”
“Love the color”
“great material”
“So buttery soft”
“It looks exactly like the picture”
“worth the price”
“warm”
What buyers complain about
“Size runs small”
“cannot zip up”
“cozier material which this jacket does not have”
“is so thin”
“Not as advertised”
“Extremely cheaply made”
“It doesnt clean well”
“Received used item”
“Thinner than expected”
“mask part is way to stiff for being on the face”
Top return reasons
Common questions
- Is neutrogena beach defense 70 profitable to sell on Amazon United States?
- The niche generates $32K/yr across 48 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +178.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the neutrogena beach defense 70 niche?
- 20 brands and 21 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in neutrogena beach defense 70?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Material Quality. The return rate is 9.3% — above our launch gate.
- When does demand for neutrogena beach defense 70 peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.5× the quietest.
- What does it cost to enter the neutrogena beach defense 70 niche?
- Listings span $7.03–$41.63; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.