Neutrogena Beach Defense 70

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +178.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+178.1%

Conversion, latest week

0.5%

Market size, estimated

$32Ka year

Peak month

June15.5× the quietest month

Top search term

uv jacket women27K searches a year

Listings sell for $23.62 on average, from $7.03 to $41.63. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.62 that is $0 to $2K a year per listing.

Average price

$23.62inside the $15 to $100 sweet spot

Price range

$7.03–$41.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #63 within Track & Active Jackets. It carries 1,447 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#63in Track & Active Jackets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,447per listing

Listings tracked

48

15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months