Neutral Baby Stuff

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

1.0%

Market size, estimated

$60Ka year

Peak month

July1.5× the quietest month

Top search term

gender neutral baby gift87K searches a year

Listings sell for $17.35 on average, from $7.78 to $38.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.35 that is $0 to $2K a year per listing.

Average price

$17.35inside the $15 to $100 sweet spot

Price range

$7.78–$38.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #158 within Baby Boys. It carries 5,334 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#158in Baby Boys

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

5,334per listing

Listings tracked

46

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months