Nerf Halo

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

0.5%

Market size, estimated

$61Ka year

Peak month

December2.4× the quietest month

Top search term

halo nerf gun46K searches a year

Listings sell for $48.17 on average, from $12.48 to $199.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.17 that is $0 to $5K a year per listing.

Average price

$48.17inside the $15 to $100 sweet spot

Price range

$12.48–$199.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

12% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,503 within Props. It carries 493 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

12%

Prime listings

60%

Out of stock, average day

10.0%

Average rank

#1,503in Props

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

493per listing

Listings tracked

25

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months