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Nerd Glasses

Fail

Shoppers spend an estimated $42K a year here, so Nerd Glasses is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$42K/yr107K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
59%top-5 click share · 16 brands · 30 sellers

Flapen Score

Nerd Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nerd Glasses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerd Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Nerd Glasses 107K times last year and spent an estimated $42K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
4.3%
Market size, estimated
$42Ka year
Peak month
October5.6× the quietest month
Top search term
nerd glasses69K searches a year

02 · Price

A sale here is worth $8.90.

Listings sell for $8.90 on average, from $5.60 to $18.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.90 that is $2K to $4K a year per listing.

Average price
$8.90under the $15 to $100 sweet spot
Price range
$5.60–$18.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #891 within Eyewear. It carries 1,442 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#891in Eyewear
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,442per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Nerd Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

30%

  • Brand 130%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Nerd Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Nerd Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerd glasses69K/yr
  • nerd glasses men13K/yr
  • nerdy glasses6K/yr
  • fake nerd glasses6K/yr
  • hipster glasses3K/yr
  • black nerd glasses5K/yr
  • nerd glasses costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Nerd Glasses

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nerd Glasses questions

Answered from the same tracked data.