neos
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$119.83avg listing price — sweet spot $15–$100
Price range
Okay$4.83–$187.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,271.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 39K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, neos is a $52K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
neos market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $30K–$60K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,733
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 82%
- Out of stock
- 1.1%
- Avg brand age
- 69 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
94
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
1%
- NEOS88%
- TINGLEY3%
- HEKEDES2%
- Neosporin2%
- Johnson & Johnson2%
- SPATZWEAR1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×
Top neos search terms
- neos15K/yr
- neos overshoes20K/yr
- neos overshoes for men2K/yr
- neos overshoe3K/yr
Top neos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$123.014.3★22 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large
NEOS$131.334.3★22 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large
NEOS$138.554.3★22 rev
NEOS 11 Explorer Wp Winter Size: L (EXPG-L)
NEOS$124.184.4★482 rev
NEOS 15 Navigator-Glacier Trek Spk Size: S (N5P3G-S)
NEOS$124.723.0★1 rev
Newest
by launch dateNEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$123.0122 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large
NEOS$131.3322 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large
NEOS$138.5522 rev
NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large
NEOS$171.2410 rev
NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$124.0522 rev
Trending
90-day click momentum
NEOS 15 Adventurer All Season Waterproof Overshoes (ANN1) Black Small
NEOS$113.054.5★
HEKEDES Waterproof Shoe Covers Reusable & Foldable Rain Boot Shoe Cover with Zipper Non-Slip Reflector Men Women Rain Gear Black
HEKEDES$17.914.1★
Tingley Workbrutes 35141 Waterproof PVC 14-Inch Height Overshoe Extra-Large Black
TINGLEY$31.154.0★
NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$123.014.3★
NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large
NEOS$171.244.0★
What buyers say about neos
What buyers praise and complain about, mined from review topics.What buyers love
“seem to be well made”
“Good value”
“Easy to use”
“As advertised”
“It works quickly”
“the exact fitting spot”
“the cream helped the skin heal without any irritation”
“charges very fast”
“Excellent anabiotic”
“Its gives you thst fresh from the denidt feel”
What buyers complain about
“Size runs small”
“Does not work for me”
“Not the most durable”
“The water does not last long”
“They are a little bulky”
“I tend to be allergic to oils”
“Cumbersome”
“Its hard to find the pain itch”
“not soft like it was in the past”
“Garbage”
Top return reasons
Common questions
- Is neos profitable to sell on Amazon United States?
- The niche generates $52K/yr across 33 tracked products. 90-day search growth is -62.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the neos niche?
- 8 brands and 94 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in neos?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.2%.
- When does demand for neos peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.1× the quietest.
- What does it cost to enter the neos niche?
- Listings span $4.83–$187.41; the average listing price is $119.83 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.