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Neoprene Tote Bag

Fail

Buyers convert on only 0.2% of searches, so Neoprene Tote Bag is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$20K/yr196K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
47%top-5 click share · 15 brands · 21 sellers

Flapen Score

Neoprene Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Neoprene Tote Bag is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neoprene Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Neoprene Tote Bag 196K times last year and spent an estimated $20K. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
0.2%
Market size, estimated
$20Ka year
Peak month
July2.0× the quietest month
Top search term
neoprene tote bag74K searches a year

02 · Price

A sale here is worth $42.87.

Listings sell for $42.87 on average, from $9.72 to $124.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $42.87 that is $0 to $4K a year per listing.

Average price
$42.87inside the $15 to $100 sweet spot
Price range
$9.72–$124.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #821 within Travel Totes. It carries 1,695 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
87%
Out of stock, average day
4.8%
Average rank
#821in Travel Totes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,695per listing
Listings tracked
39

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Neoprene Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 81%

Open market

9%

  • Brand 132%
  • Brand 230%
  • Brand 318%
  • Brand 48%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 9%)

Demand

Neoprene Tote Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Neoprene Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neoprene tote bag74K/yr
  • neoprene bag74K/yr
  • neoprene beach bag14K/yr
  • neoprene tote16K/yr
  • neoprene bags for women8K/yr
  • neoprene bags9K/yr
  • neoprene tote bag for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Neoprene Tote Bag

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Strap/String Quality”
8.4%of orders come back
“in the first 3 hours the bag was broken on the string”
A buyer, on “Strap/String Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neoprene Tote Bag questions

Answered from the same tracked data.