Neon Purse

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+28.6%

Conversion, latest week

0.6%

Market size, estimated

$17Ka year

Peak month

May2.7× the quietest month

Top search term

neon purse21K searches a year

Listings sell for $23.01 on average, from $7.30 to $51.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.01 that is $0 to $2K a year per listing.

Average price

$23.01inside the $15 to $100 sweet spot

Price range

$7.30–$51.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11,375 within Clutches & Evening Bags. It carries 2,033 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

5.7%

Average rank

#11,375in Clutches & Evening Bags

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,033per listing

Listings tracked

44

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months