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Neo Geo

Fail

The top 5 products take 93% of clicks, so Neo Geo is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$385K/yr179K searches / yr
90-day growth
+62.1%search demand this quarter
Competition
93%top-5 click share · 7 brands · 13 sellers

Flapen Score

Neo Geo against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Neo Geo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neo Geo market on Amazon at a glance

Shoppers on Amazon United States searched for Neo Geo 179K times last year and spent an estimated $385K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+62.1%
Conversion, latest week
1.4%
Market size, estimated
$385Ka year
Top search term
neo geo124K searches a year

02 · Price

A sale here is worth $149.87.

Listings sell for $149.87 on average, from $30.11 to $685.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $149.87 that is $15K to $37K a year per listing.

Average price
$149.87above the $15 to $100 sweet spot
Price range
$30.11–$685.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$15K–$37K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #239 within Cycling. It carries 107 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
28.0%
Average rank
#239in Cycling
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
7

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Neo Geo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 217%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Search terms

Top Neo Geo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neo geo124K/yr
  • neogeo33K/yr
  • neo geo console22K/yr

Reviews and returns

What reviews say buyers love and hate about Neo Geo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Collectibles”
23%of negative reviews mention “Touch/Button Controls”
2.1%of orders come back
“buttons are really just a novelty”
A buyer, on “Touch/Button Controls”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neo Geo questions

Answered from the same tracked data.