Is nemo hat profitable to sell on Amazon United States?

The niche generates $10K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (38/100).

How competitive is the nemo hat niche?

19 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in nemo hat?

Top complaints mined from reviews: Product Condition, Quality-Overall, Size-Overall. The return rate is 13.0% — above our launch gate.

When does demand for nemo hat peak?

Demand peaks in Sep–Oct; the busiest month runs 48.7× the quietest.

What does it cost to enter the nemo hat niche?

Listings span $9.70–$67.44; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.

nemo hat

Skip it

High returns (13.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$27.03

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$67.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good711.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 71K searches

Returns

Bad13.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, nemo hat is a $10K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nemo hat market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $20K–$27K; units × avg price
Conversion rate: 0.5%
Avg BSR: #10,300
Page quality: 0%
Prime: 85%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

30%

SimZoo27%
vavalad15%
Disguise13%
Fun Costumes6%
Phantomon4%
ASKHOPE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 48.7×

Open Trend

Top nemo hat search terms

dory costume27K/yr +3.1%1.4% conv.
dory costume adult22K/yr -4.9%1.2% conv.
finding dory costume5K/yr -3.5%1.4% conv.
nemo and dory costume4K/yr +50.8%0.6% conv.
adult dory costume3K/yr +105.1%1.5% conv.
dory adult costume3K/yr +28.5%0.0% conv.
dory costume toddler6K/yr -3.6%0.0% conv.

All search terms

Top nemo hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SimZoo Adult Animal Onesie Pajamas Men and Womens Fish Costume Sleepwear One-Piece Unisex Homewear X-Large

SimZoo$27.754.4★2,836 rev

vavalad Adult Onesie Animal Pajama One Piece Halloween Costume Cosplay Sleepwear Homewear Christmas for Unisex Men Women

vavalad$34.894.5★112 rev

Disguise womens Finding Dory Dory Adult Sized Costume Blue Standard US

Disguise$49.344.6★294 rev

SimZoo Adult Animal Onesie Pajamas Men and Womens Fish Costume Sleepwear One-Piece Unisex Homewear Small

SimZoo$29.094.4★2,836 rev

Phantomon Tutu Skirt Womens Teens Classic Elastic 4 Layered Tulle Ballet Tutu Skirt Adult Size Non See-Through (Royal Blue)

Phantomon$9.704.1★666 rev

Newest

by launch date

Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)

Disney$24.300 rev

4mo ago

CANMIL Sparkle Bow Headband for Girls Boys Sequin Party Hair Accessories (Blue Ears)

CANMIL$9.73117 rev

7mo ago

NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish XX-Large)

NEWCOSPLAY$24.21138 rev

10mo ago

Tutu Skirts for Women 4 Layers Puffy Elastic Tutu Skirts Tutus for Girls Tulle Ballet Dress Halloween Christmas Costume

ASKHOPE$12.3172 rev

1y ago

Blithween Blue Fish Knotted Bow Headband Ocean Theme Hair Accessories Halloween Costume Dress up Birthday Party Supplies Blue Yellow

Blithween$9.8725 rev

1y ago

What buyers say about nemo hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality”

Size-Overall25%

“True to size great product”

Comfort-Overall16%

“Comfortable and fun”

Strength13%

“sturdy for the price”

Color3%

“The colors are vibrant”

Design-Overall3%

“The design is fun”

Value For Money3%

“Still, for the price and overall fun factor, its a solid choice”

Ease Of Use3%

“Its also easy to put on and take off, which is always a plus with costumes”

Material Quality3%

“The material is lightweight and fairly comfortable, which made it easy to wear for several hours”

What buyers complain about

Product Condition50%

“I guess it was used. I had no idea. The costume had an open candy wrapper in the pocket and candy remnants. WOW.”

Quality-Overall6%

“That said, the fit runs a little on the loose side, and the quality isnt the highest”

Size-Overall6%

“That said, the fit runs a little on the loose side, and the quality isnt the highest”

Top return reasons

Size-Overall57%

Length13%

Advertised Vs Actual Product4%

Material Quality3%

Quality-Overall3%

Waist Fit3%