- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $10K/yr71K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 56%top-5 click share · 19 brands · 36 sellers
Flapen Score
Nemo Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nemo Hat is stronger. Inside it, weaker.
Market
The Nemo Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Nemo Hat 71K times last year and spent an estimated $10K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $10Ka year
- Peak month
- October48.7× the quietest month
- Top search term
- dory costume27K searches a year
02 · Price
A sale here is worth $27.03.
Listings sell for $27.03 on average, from $9.70 to $67.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.03 that is $0 to $3K a year per listing.
- Average price
- $27.03inside the $15 to $100 sweet spot
- Price range
- $9.70–$67.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,300 within Sleep & Lounge. It carries 712 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #10,300in Sleep & Lounge
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 712per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Nemo Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SimZoo Adult Animal Onesie Pajamas Men and Womens Fish Costume Sleepwear One-Piece Unisex Homewear X-Large
- Price
- $27.75
- Rating
- 4.4/5
- Reviews
- 2,836
- Age
- 4y ago

vavalad Adult Onesie Animal Pajama One Piece Halloween Costume Cosplay Sleepwear Homewear Christmas for Unisex Men Women
- Price
- $34.89
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 3y ago

Disguise womens Finding Dory Dory Adult Sized Costume Blue Standard US
- Price
- $49.34
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 10y ago

SimZoo Adult Animal Onesie Pajamas Men and Womens Fish Costume Sleepwear One-Piece Unisex Homewear Small
- Price
- $29.09
- Rating
- 4.4/5
- Reviews
- 2,836
- Age
- 4y ago

Phantomon Tutu Skirt Womens Teens Classic Elastic 4 Layered Tulle Ballet Tutu Skirt Adult Size Non See-Through (Royal Blue)
- Price
- $9.70
- Rating
- 4.1/5
- Reviews
- 666
- Age
- 3y ago
Trending
estimated 90-day click momentum
NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish XX-Large)
- Price
- $24.21
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago

Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ASKHOPE Tutu for Women Adults 5 Layered Tutu Tulle Skirt Tutus for Women Girls Teens 80s Tutu Halloween Costume Royal Blue
- Price
- $13.81
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 2y ago

JUOLOET Unisex Adult Onesie Pajamas Shark Animal One Piece Snug Fit Halloween Costume Sleepwear Homewear Shark Medium
- Price
- $28.17
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 1y ago

Lianshp Adult Animal and Sea Creature Onesie Pajamas Halloween Cosplay Costume Blue
- Price
- $25.54
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 2y ago
Newest
by launch date
Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

CANMIL Sparkle Bow Headband for Girls Boys Sequin Party Hair Accessories (Blue Ears)
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 7mo ago

NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish XX-Large)
- Price
- $24.21
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago

Tutu Skirts for Women 4 Layers Puffy Elastic Tutu Skirts Tutus for Girls Tulle Ballet Dress Halloween Christmas Costume
- Price
- $12.31
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago

Blithween Blue Fish Knotted Bow Headband Ocean Theme Hair Accessories Halloween Costume Dress up Birthday Party Supplies Blue Yellow
- Price
- $9.87
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
36
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 92%
Open market
30%
- SimZoo27%
- vavalad15%
- Disguise13%
- Fun Costumes6%
- Phantomon4%
- ASKHOPE4%
Demand
Nemo Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 48.7×
Search terms
Top Nemo Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dory costume27K/yr
- dory costume adult22K/yr
- finding dory costume5K/yr
- nemo and dory costume4K/yr
- adult dory costume3K/yr
- dory adult costume3K/yr
- dory costume toddler6K/yr
Reviews and returns
What reviews say buyers love and hate about Nemo Hat
We read the reviews and the return reasons for every product selling here.
“I guess it was used. I had no idea. The costume had an open candy wrapper in the pocket and candy remnants. WOW.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nemo Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









