Is nemo costume profitable to sell on Amazon United States?

The niche generates $26K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (39/100).

How competitive is the nemo costume niche?

20 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in nemo costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 16.5% — above our launch gate.

When does demand for nemo costume peak?

Demand peaks in Sep–Oct; the busiest month runs 69.2× the quietest.

What does it cost to enter the nemo costume niche?

Listings span $13.74–$49.86; the average listing price is $30.41 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.

nemo costume

Skip it

High returns (16.5%) — this niche doesn't clear our bar today.

Avg price

Incredible$30.41

avg listing price — sweet spot $15–$100

Price range

Great$13.74–$49.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great377.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 201K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.5%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, nemo costume is a $26K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nemo costume market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $76K–$91K; units × avg price
Conversion rate: 0.4%
Avg BSR: #11,021
Page quality: 0%
Prime: 86%
Sponsored: 64%
Out of stock: 14.1%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

27%

vavalad30%
NEWCOSPLAY14%
DarkCom12%
Disguise8%
Fun Costumes5%
Disney4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 69.2×

Open Trend

Top nemo costume search terms

nemo costume72K/yr +10.4%0.8% conv.
finding nemo costume43K/yr +14.6%0.3% conv.
nemo costume adult27K/yr +40.8%1.6% conv.
clownfish costume7K/yr -24.1%1.1% conv.
nemo costume kids7K/yr -12.1%1.3% conv.
clown fish costume7K/yr -34.5%0.8% conv.
finding nemo costumes5K/yr -4.2%0.2% conv.
finding nemo costume adult14K/yr +24.0%0.9% conv.
finding nemo adult costume4K/yr +108.9%0.0% conv.
adult nemo costume6K/yr +36.5%0.4% conv.

All search terms

Top nemo costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

vavalad Adult Onesie Animal Pajama One Piece Halloween Costume Cosplay Sleepwear Homewear Christmas for Unisex Men Women

vavalad$36.114.5★112 rev

NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish XX-Large)

NEWCOSPLAY$24.214.5★138 rev

vavalad Adult Onesie Animal Pajama One Piece Halloween Costume Cosplay Sleepwear Homewear Christmas for Unisex Men Women

vavalad$34.894.5★112 rev

DarkCom Onesie Christmas Pajamas Adult Animal Halloween Costume Clownfish Cosplay One Piece Unisex Homewear Polar Fleece Sleepwear Small

DarkCom$27.274.5★77 rev

Finding Dory Adult Costume Officially Licensed Disney Pixar One Size Halloween Costume Dress Up

Disguise$49.864.4★246 rev

Newest

by launch date

Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)

Disney$24.300 rev

4mo ago

JUOLOET Unisex Adult Onesie Pajamas Clown Fish Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearClown Fish Medium

JUOLOET$24.96473 rev

9mo ago

NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish XX-Large)

NEWCOSPLAY$24.21138 rev

10mo ago

NEWCOSPLAY Unisex Adult Fish Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Fish Large)

NEWCOSPLAY$24.63138 rev

10mo ago

Chicingyou 7 Pcs Halloween Costume Kit Include Red Ponytails Wig Women Collar White Knee High Socks Purple Hair Ties Fake Braces and 60 x 40 Inch Giant Plastic Bag Adult Couple Cosplay

Chicingyou$30.149 rev

1y ago

What buyers say about nemo costume

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product30%

“As described it”

Comfort-Overall13%

“Comfortable and fun”

Value For Money13%

“Seemed like a decent price for what we got”

Soft Feel10%

“Fit well and was super soft”

Size-Overall10%

“Fit well”

Strength10%

“sturdy for the price”

Material Quality3%

“The material is lightweight and fairly comfortable, which made it easy to wear for several hours”

Ease Of Use3%

“Its also easy to put on and take off, which is always a plus with costumes”

Design-Overall3%

“The design is fun”

Color3%

“The colors are vibrant”

What buyers complain about

Size-Overall13%

“That said, the fit runs a little on the loose side, and the quality isnt the highest”

Quality-Overall13%

“That said, the fit runs a little on the loose side, and the quality isnt the highest”

Top return reasons

Size-Overall64%

Length8%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Arm Fit2%

Product Condition2%

Value For Money2%

Defective Material/Parts2%

Stitch/Finish/Polish1%

Common questions

Is nemo costume profitable to sell on Amazon United States?: The niche generates $26K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (39/100).
How competitive is the nemo costume niche?: 20 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in nemo costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 16.5% — above our launch gate.
When does demand for nemo costume peak?: Demand peaks in Sep–Oct; the busiest month runs 69.2× the quietest.
What does it cost to enter the nemo costume niche?: Listings span $13.74–$49.86; the average listing price is $30.41 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.