Neiwai Bra

Shoppers searched for this 974K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

974K

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

0.3%

Market size, estimated

$115Ka year

Peak month

June3.2× the quietest month

Top search term

underoutfit bras for women279K searches a year

Listings sell for $38.05 on average, from $16.20 to $66.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $38.05 that is $0 to $4K a year per listing.

Average price

$38.05inside the $15 to $100 sweet spot

Price range

$16.20–$66.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

11.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #496 within Lingerie. It carries 2,733 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

53%

Out of stock, average day

6.1%

Average rank

#496in Lingerie

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

2,733per listing

Listings tracked

59

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months