Necklaces for Women

Shoppers searched for this 53.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.4M a year.

Searches, last 12 months

53.8M

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

1.8%

Market size, estimated

$24.4Ma year

Peak month

December2.0× the quietest month

Top search term

pavoi5.4M searches a year

Listings sell for $25.95 on average, from $8.22 to $245.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $25.95 that is $389K to $519K a year per listing.

Average price

$25.95inside the $15 to $100 sweet spot

Price range

$8.22–$245.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$389K–$519K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #11 within Bracelets. It carries 5,011 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#11in Bracelets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

5,011per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months