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Necklace with Picture Inside

Fail

Buyers convert on only 0.9% of searches, so Necklace with Picture Inside is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$118K/yr636K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
64%top-5 click share · 13 brands · 16 sellers

Flapen Score

Necklace with Picture Inside against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Necklace with Picture Inside is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace with Picture Inside market on Amazon at a glance

Shoppers on Amazon United States searched for Necklace with Picture Inside 636K times last year and spent an estimated $118K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
636K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
0.9%
Market size, estimated
$118Ka year
Peak month
December4.3× the quietest month
Top search term
picture necklace106K searches a year

02 · Price

A sale here is worth $21.38.

Listings sell for $21.38 on average, from $8.69 to $53.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.

Average price
$21.38inside the $15 to $100 sweet spot
Price range
$8.69–$53.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,481 within Jewelry. It carries 1,734 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#1,481in Jewelry
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,734per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Necklace with Picture Inside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

10%

  • Brand 150%
  • Brand 225%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Necklace with Picture Inside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top Necklace with Picture Inside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture necklace106K/yr
  • necklace with picture inside101K/yr
  • photo necklace65K/yr
  • memorial necklace with picture45K/yr
  • picture necklace personalized photo61K/yr
  • custom picture necklace18K/yr
  • necklace with picture31K/yr
  • picture pendant25K/yr
  • custom necklace with picture22K/yr
  • photo necklace customized picture29K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace with Picture Inside

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“Not as expected”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Necklace with Picture Inside questions

Answered from the same tracked data.