Is necklace with picture inside profitable to sell on Amazon United States?

The niche generates $118K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (43/100).

How competitive is the necklace with picture inside niche?

13 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in necklace with picture inside?

Top complaints mined from reviews: Advertised Vs Actual Product, Chain/Key Quality, Size-Overall. The return rate is 1.8%.

When does demand for necklace with picture inside peak?

Demand peaks in Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the necklace with picture inside niche?

Listings span $8.69–$53.02; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 1,734 reviews — the moat a new listing must climb.

Necklace with Picture Inside

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great$21.38

avg listing price — sweet spot $15–$100

Price range

Great$8.69–$53.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,734.32

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Market size

Okay$118K

$118K/yr · 636K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Is necklace with picture inside profitable on Amazon?

According to Flapen's Amazon United States niche tracking, necklace with picture inside is a $118K/yr Amazon United States market (636K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

necklace with picture inside market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $43K–$53K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,481
Page quality: 0%
Prime: 68%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 174 days

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

10%

YIMERAIRE50%
U725%
PHOCKSIN9%
Jumaple3%
SOULMEET2%
Easycosy2%
Open — no brand owns it (7 brands, 10%)

necklace with picture inside demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.3×

Open Trend

Top necklace with picture inside search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

picture necklace106K/yr -2.8%0.1% conv.
necklace with picture inside101K/yr -3.1%0.2% conv.
photo necklace65K/yr +1.0%0.3% conv.
memorial necklace with picture45K/yr +15.9%0.2% conv.
picture necklace personalized photo61K/yr -3.7%0.2% conv.
custom picture necklace18K/yr +61.1%0.3% conv.
necklace with picture31K/yr +11.9%0.1% conv.
picture pendant25K/yr +10.4%0.1% conv.
custom necklace with picture22K/yr +14.1%0.1% conv.
photo necklace customized picture29K/yr -7.8%0.3% conv.

All search terms

Top necklace with picture inside products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

U7 Platinum Plated Charm Necklaces Heart Pendant Photo Locket Necklace for Women

U7$14.374.2★2,005 rev

YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry

YIMERAIRE$17.644.6★4,265 rev

YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain

YIMERAIRE$17.584.6★4,265 rev

YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain

YIMERAIRE$17.634.6★4,265 rev

PHOCKSIN Forever In My Heart Locket Necklace For Women Lockets For Girlfriend That Hold Pictures Gifts For Christmas Mothers Day

PHOCKSIN$8.694.6★1,387 rev

Newest

by launch date

Easycosy Personalized Picture Necklace Projection Necklace with Photo Inside - Custom Photo Heart Pendant Necklace - Love Memorial Gifts for Girlfriend Wife Her Birthday Anniversary(Sliver)

Easycosy$23.991,278 rev

3mo ago

HJX Custom Circle Chain with Picture Necklace 18K Gold Plated Photo Pendant Memorial Necklace with Picture Gift for Men Women

HJX$14.726 rev

5mo ago

YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry

YIMERAIRE$17.354,265 rev

8mo ago

YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry

YIMERAIRE$17.644,265 rev

8mo ago

SEIZOO Personalized Projection Necklace with Custom Photo Pendant - Best Gift for Mom Wife Girlfriend or Memorial - Mothers Day Valentines Day Birthday Jewelry Gift

SEIZOO$23.2184 rev

11mo ago

What reviews say buyers love and hate about necklace with picture inside

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Beautiful quality”

Gifting Purpose19%

“Great gift”

Chain/Key Quality10%

“Good chain”

Advertised Vs Actual Product8%

“Seems as advertised”

Value For Money7%

“Definitely worth the money”

Size-Overall4%

“It fits a child perfectly”

Weight Light3%

“It's not heavy at all”

Design-Overall3%

“Well crafted”

Shape/Style2%

“very nice makes look like yn”

Color2%

“The color is perfect”

What buyers complain about

Advertised Vs Actual Product18%

“Not as expected”

Chain/Key Quality13%

“Chain looks a bit tarnished”

Size-Overall13%

“big for a locket”

Quality-Overall8%

“Quality issue”

Color5%

“Was not in color”

Durability5%

“Broke after two days”

Value For Money4%

“$30 more for premium cleaning kit/gift wrap isn't worth it”

Ease Of Use4%

“so its a struggle to close”

Metal Authenticity3%

“the gold makes it look super cheap like gum ball machine cheap”

Defective Material/Parts2%

“The piece is broken”

Top return reasons

Size-Overall45%

Quality-Overall10%

Advertised Vs Actual Product9%

Chain/Key Quality8%

Locking Mechanism6%

Ease Of Use3%

Functionality-Overall2%