Necklace for Girlfriend
FailDemand is soft, at -22.4% this quarter, so Necklace for Girlfriend is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $213K/yr269K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 27 sellers
Flapen Score
Necklace for Girlfriend against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Necklace for Girlfriend is stronger. Inside it, weaker.
Market
The Necklace for Girlfriend market on Amazon at a glance
Shoppers on Amazon United States searched for Necklace for Girlfriend 269K times last year and spent an estimated $213K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $213Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- necklace for girlfriend97K searches a year
02 · Price
A sale here is worth $53.01.
Listings sell for $53.01 on average, from $4.56 to $153.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $53.01 that is $0 to $5K a year per listing.
- Average price
- $53.01inside the $15 to $100 sweet spot
- Price range
- $4.56–$153.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,286 within Pendant Necklaces. It carries 1,398 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #2,286in Pendant Necklaces
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,398per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Necklace for Girlfriend products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STORUP Gifts for Women Her - Heart Initial Necklaces for Women Initial A Pendant Dainty Heart Necklace Jewelry for Woman Birthday Gift for Mom Wife Her Grandma Her
- Price
- $24.23
- Rating
- 4.6/5
- Reviews
- 1,386
- Age
- 3y ago

Beam & Bask 2 Ct Moissanite Heart Necklace for Women 18K Rose Gold Plated Romantic Pendant for Anniversary Birthday 925 Sterling Silver Jewelry for Wife Girlfriend Mom Her
- Price
- $145.84
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

To My Soulmate Necklace For Women Funny Gifts For Girlfriend Personalized Christmas Presents For Girlfriend Best Birthday Meaningful Gift Ideas For Wife Women Romantic Jewelry For Her Anniversary
- Price
- $36.49
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 2y ago

Shonyin Gifts for Girlfriend GF Her Infinity Necklace for Girlfriend Women Her Jewelry Romantic Birthday Valentines Day Christmas Gift
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 3,841
- Age
- 5y ago

PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 6,794
- Age
- 7y ago
Trending
estimated 90-day click momentum
Beam & Bask 2 Ct Moissanite Heart Necklace for Women 18K Rose Gold Plated Romantic Pendant for Anniversary Birthday 925 Sterling Silver Jewelry for Wife Girlfriend Mom Her
- Price
- $145.84
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Beam & Bask 2 Ct Moissanite Double Heart Pendant Necklace for Wife 18K Gold Plated S925 Silver Jewelry for Women Girlfriend Mom Her on Anniversary Birthday
- Price
- $153.73
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 1y ago

Beam & Bask Pendant Necklace for Wife 2 Carat Moissanite Jewelry for Soulmate Girlfriend Women on Birthday Wedding Anniversary
- Price
- $125.92
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 3y ago

STORUP Gifts for Women Her - Heart Initial Necklaces for Women Initial A Pendant Dainty Heart Necklace Jewelry for Woman Birthday Gift for Mom Wife Her Grandma Her
- Price
- $24.23
- Rating
- 4.6/5
- Reviews
- 1,386
- Age
- 3y ago

To My Soulmate Necklace For Women Funny Gifts For Girlfriend Personalized Christmas Presents For Girlfriend Best Birthday Meaningful Gift Ideas For Wife Women Romantic Jewelry For Her Anniversary
- Price
- $36.49
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 2y ago
Newest
by launch date
PANVOCYON Necklace For Girlfriend Promise Necklace For Her Girlfriend Gifts For Anniversary Birthday Christmas Valentines Day Mothers Day Romantic Gifts For GF
- Price
- $60.78
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago

Beam & Bask 2 Ct Moissanite Heart Necklace for Women 18K Rose Gold Plated Romantic Pendant for Anniversary Birthday 925 Sterling Silver Jewelry for Wife Girlfriend Mom Her
- Price
- $145.84
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Beam & Bask 2 Ct Moissanite Double Heart Pendant Necklace for Wife 18K Gold Plated S925 Silver Jewelry for Women Girlfriend Mom Her on Anniversary Birthday
- Price
- $153.73
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 1y ago

Turandoss Heart Initial A Necklace for Women Trendy Gifts 18K Gold Plated
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 3,100
- Age
- 2y ago

MGOOL To My Girlfriend Necklace Wife Necklace Soulmate Necklace For Women Future Wife Jewelry Birthday Gifts Message Card and LED Box (Heart 01-GF PU LED Box 925 Sterling Silver)
- Price
- $39.76
- Rating
- 4.5/5
- Reviews
- 464
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
24%
- STORUP36%
- Beam & Bask15%
- Mapileng9%
- Shonyin6%
- PAVOI6%
- ROMESIA5%
Demand
Necklace for Girlfriend search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Necklace for Girlfriend search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- necklace for girlfriend97K/yr
- promise necklace for her33K/yr
- necklaces for girlfriend27K/yr
- necklace for her22K/yr
- girlfriend necklace20K/yr
- necklace for gf11K/yr
- jewelry for her16K/yr
- jewelry for girlfriend10K/yr
- gold necklace for girlfriend10K/yr
- necklaces for her6K/yr
Reviews and returns
What reviews say buyers love and hate about Necklace for Girlfriend
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Necklace for Girlfriend questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









