Necklace for Boys

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

1.1%

Market size, estimated

$83Ka year

Peak month

December4.3× the quietest month

Top search term

boys necklace ages 8-1291K searches a year

Listings sell for $13.37 on average, from $8.40 to $19.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.37 that is $1K to $3K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$8.40–$19.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #401 within Jewelry. It carries 1,678 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#401in Jewelry

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,678per listing

Listings tracked

32

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months