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Necklace Chains

Fail

The average product has 5,216 reviews to catch up to, so Necklace Chains is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$179K/yr448K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
33%top-5 click share · 19 brands · 24 sellers

Flapen Score

Necklace Chains against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Necklace Chains is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace Chains market on Amazon at a glance

Shoppers on Amazon United States searched for Necklace Chains 448K times last year and spent an estimated $179K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
2.9%
Market size, estimated
$179Ka year
Peak month
December1.8× the quietest month
Top search term
necklace chains84K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $4.60 to $44.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.74 that is $1K to $3K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$4.60–$44.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #56 within Chains. It carries 5,216 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#56in Chains
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,216per listing
Listings tracked
58

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Necklace Chains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

33%

Top 20: 63%

Open market

20%

  • Brand 142%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Necklace Chains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Necklace Chains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • necklace chains84K/yr
  • thin silver chain37K/yr
  • box chain necklace for women33K/yr
  • 20 inch silver chain for women29K/yr
  • sterling silver box chain30K/yr
  • thin necklace chain25K/yr
  • necklace chains for pendants22K/yr
  • chain for necklace19K/yr
  • 24 inch silver chain for women20K/yr
  • jewlpire17K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace Chains

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Chain/Key Quality”
12%of negative reviews mention “Metal Authenticity”
5.2%of orders come back
“Not silver”
A buyer, on “Metal Authenticity”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Necklace Chains questions

Answered from the same tracked data.