Necklace Case

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

2.1%

Market size, estimated

$123Ka year

Peak month

December2.5× the quietest month

Top search term

necklace jewelry box58K searches a year

Listings sell for $21.20 on average, from $5.54 to $82.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.20 that is $2K to $5K a year per listing.

Average price

$21.20inside the $15 to $100 sweet spot

Price range

$5.54–$82.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #340 within Shoe, Jewelry & Watch Accessories. It carries 1,721 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#340in Shoe, Jewelry & Watch Accessories

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,721per listing

Listings tracked

63

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months