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Necklace Box

Maybe

The top 5 products take only 22% of clicks. But the products selling today already average 4.6★, so Necklace Box is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$533K/yr977K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
22%top-5 click share · 55 brands · 70 sellers

Flapen Score

Necklace Box against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Necklace Box is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace Box market on Amazon at a glance

Shoppers on Amazon United States searched for Necklace Box 977K times last year and spent an estimated $533K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 977K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $533K a year.

Searches, last 12 months
977K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
3.9%
Market size, estimated
$533Ka year
Peak month
December4.4× the quietest month
Top search term
necklace box201K searches a year

02 · Price

A sale here is worth $14.19.

Listings sell for $14.19 on average, from $5.12 to $41.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $14.19 that is $7K to $11K a year per listing.

Average price
$14.19under the $15 to $100 sweet spot
Price range
$5.12–$41.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #489 within Shoe, Jewelry & Watch Accessories. It carries 751 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
2.2%
Average rank
#489in Shoe, Jewelry & Watch Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
751per listing
Listings tracked
94

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Necklace Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$11K$21K$32K$43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

70

Top-5 brand share

48%

Top 20: 80%

Top-5 click share

22%

Top 20: 54%

Open market

49%

  • LETURE18%
  • Giftop10%
  • Quacc7%
  • KUKUVR6%
  • Lamoutor6%
  • Yolev3%

Demand

Necklace Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Necklace Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • necklace box201K/yr
  • necklace gift box166K/yr
  • bracelet box105K/yr
  • jewelry boxes bulk71K/yr
  • necklace box gift62K/yr
  • necklace gift box for women44K/yr
  • jewelry boxes for selling37K/yr
  • bracelet boxes for jewelry gift35K/yr
  • bracelet jewelry box29K/yr
  • necklace boxes28K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

The cross was so small

Larger in size

So small

Quality-Overall11%+1.05

Poor quality

Cheaply made

Quality is cheap

Durability7%−0.04

Diamond fell out

Broke 1st day

falls apart

Chain/Key Quality5%−0.02

Chain is short

Cheap chain

Chain broke again

Color4%

I would even say they were more of a cream or yellow color than brown

they look yellow

Not brown

Love

Quality-Overall21%+1.05

Excellent Quality

The build quality is excellent

Great quality, nice dainty necklace

Gifting Purpose12%+1.25

Perfect for gifts

Great Christmas gift

Great Gift

Value For Money9%+0.54

Great Deal

Good value for price

Great value

Size-Overall9%−0.07

A great fit

lids fit great

The necklace is the perfect size

Advertised Vs Actual Product7%+0.67

As described

As advertised

Better than I expected

Return

2.5% Return rate 74% Fixable by listing

Size-Overall52%▇█▇▇██

The cross was so small

Larger in size

So small

Quality-Overall8%▆█▇██▆

Poor quality

Cheaply made

Quality is cheap

Advertised Vs Actual Product7%▅▅█▆▅▅
Color5%█▆█▇▆▅

I would even say they were more of a cream or yellow color than brown

they look yellow

Not brown

Chain/Key Quality3%██▅▆▃▅

Chain is short

Cheap chain

Chain broke again

FAQ

Common Necklace Box questions

Answered from the same tracked data.