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Necklace and Earring Set

Fail

Prices span $9.78–$14.72, mostly outside the sweet spot, so Necklace and Earring Set is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$103K/yr795K searches / yr
90-day growth
+40.5%search demand this quarter
Competition
82%top-5 click share · 6 brands · 9 sellers

Flapen Score

Necklace and Earring Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Necklace and Earring Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace and Earring Set market on Amazon at a glance

Shoppers on Amazon United States searched for Necklace and Earring Set 795K times last year and spent an estimated $103K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 795K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
795K
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
1.1%
Market size, estimated
$103Ka year
Peak month
August3.7× the quietest month
Top search term
enewton225K searches a year

02 · Price

A sale here is worth $12.35.

Listings sell for $12.35 on average, from $9.78 to $14.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.35 that is $3K to $6K a year per listing.

Average price
$12.35under the $15 to $100 sweet spot
Price range
$9.78–$14.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Bracelets. It carries 912 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Bracelets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
912per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Necklace and Earring Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Necklace and Earring Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Necklace and Earring Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enewton225K/yr
  • enewton bracelets213K/yr
  • e newton91K/yr
  • e newton bracelets76K/yr
  • enewton style bracelets12K/yr
  • enewton bracelet23K/yr
  • e newton duppe18K/yr
  • e newton bracelet16K/yr
  • beaded blondes bracelet13K/yr
  • newton bracelets15K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace and Earring Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Necklace and Earring Set questions

Answered from the same tracked data.