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34

necklace and earring set

Skip it

Prices mostly outside the sweet spot ($9.78–$14.72) — this niche doesn't clear our bar today.

Market size 25Growth 63Conversion 13Competition 15Returns 71Price range 0Avg price 53Brand share 7Review moat 65Quality gap 37

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good912.1

avg incumbent reviews — the moat a new listing must climb

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Avg price

Good$12.35

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 795K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$9.78–$14.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, necklace and earring set is a $103K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

necklace and earring set market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$99K–$124K
units × avg price
Conversion rate
1.1%
Avg BSR
#24
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
28 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • SHINUS BOHO65%
  • adoyi22%
  • EQUBIO4%
  • Gokeey4%
  • Bohxantium3%
  • Yoosteel3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Top necklace and earring set search terms

  • enewton225K/yr
  • enewton bracelets213K/yr
  • e newton91K/yr
  • e newton bracelets76K/yr
  • enewton style bracelets12K/yr
  • enewton bracelet23K/yr
  • e newton duppe18K/yr
  • e newton bracelet16K/yr
  • beaded blondes bracelet13K/yr
  • newton bracelets15K/yr
All search terms

Top necklace and earring set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$41K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about necklace and earring set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Value For Money14%

“Great purchase for the money”

Size-Overall9%

“Fit as described”

Color9%

“color is pretty”

Advertised Vs Actual Product5%

“As advertised”

Shape/Style5%

“Very stylish”

Gifting Purpose5%

“Gift”

Durability4%

“haven't broken so far”

Weight Light3%

“Cute and lightweight”

Wrist Fit2%

“I also have smaller wrists overall they are stretchy and comfortable”

What buyers complain about

Quality-Overall14%

“Cheap quality”

Size-Overall13%

“Too small”

Color12%

“Way too yellow”

Durability9%

“Broken”

Metal Authenticity6%

“Gold was too gold”

Value For Money6%

“more expensive than they are”

Advertised Vs Actual Product5%

“Not anything like the pictures”

Weight Heavy3%

“They are heavier”

Wrist Fit2%

“Ones, too big for my small wrists”

Allergies2%

“However, I noticed that in the time Ive had them they have tarnished and two of them started to irritate my skin”

Top return reasons

Wrist Fit22%
Size-Overall22%
Color14%
Quality-Overall11%
Metal Authenticity10%
Advertised Vs Actual Product5%
Material Quality2%
Width2%
Value For Money1%
Brightness/Shine/Glow1%

Common questions

Is necklace and earring set profitable to sell on Amazon United States?
The niche generates $103K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (34/100).
How competitive is the necklace and earring set niche?
6 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in necklace and earring set?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.2%.
When does demand for necklace and earring set peak?
Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the necklace and earring set niche?
Listings span $9.78–$14.72; the average listing price is $12.35 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.