Neck Wallet

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

2.7%

Market size, estimated

$172Ka year

Peak month

March1.6× the quietest month

Top search term

neck wallet98K searches a year

Listings sell for $17.50 on average, from $7.86 to $34.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.50 that is $13K to $18K a year per listing.

Average price

$17.50inside the $15 to $100 sweet spot

Price range

$7.86–$34.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$18K

Returns

3.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #78 within Travel Accessories. It carries 6,428 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#78in Travel Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

6,428per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months