neck scarf
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Price range
Great$6.58–$62.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 296K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, neck scarf is a $49K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
neck scarf market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.1%
- Avg brand age
- 40 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
42
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
22%
Top 20: 56%
Open market
50%
- ANDANTINO12%
- Ciormis9%
- vimate9%
- Nonakgado7%
- Mulberry Park Silks7%
- Stlvoll6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top neck scarf search terms
- mulberry silk scarf97K/yr
- 100% silk scarf51K/yr
- 100% mulberry silk scarf17K/yr
- long silk scarves for women6K/yr
- real silk scarf12K/yr
- italian scarf10K/yr
- large square silk scarf8K/yr
- 100% silk scarf for women12K/yr
- mulberry silk hair scarf7K/yr
- leno10K/yr
Top neck scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANDANTINO Mulberry Silk Square Scarf for Hair-25.6x25.6- Women Men Natural Silk Neckerchief(Jade Green)
ANDANTINO$19.554.7★1,604 rev
Stlvoll 100% Silk Head Scarf for Women - 27 Hair Scarves Satin Bandanas Square for Night Sleeping with Gift Packed (Red/Tree)
Stlvoll$14.354.3★1,532 rev
vimate 100% Silk Hair Scarf Mulberry 35 Inch Fashion Square Silk Head Scarf for Women Night Sleeping (Style 33)
vimate$15.024.4★1,825 rev
Mulberry Park Silks 100% Mulberry Silk Head Scarf Large 36 - 19 Momme Womens Hair Wrap for Sleeping Reduce Frizz & Damage Natural Soft Silk Wear Day & Night OEKO-TEX Certified - Black
Mulberry Park Silks$48.674.2★648 rev
Ciormis Mulberry Silk Scarf for Wraping at Night 27x 27 Square Pure Silk Scarf for Women Hair Wraping(Style 39)
Ciormis$14.314.4★417 rev
Newest
by launch date
Nonakgado silk scarf for hair wrapping at night-cream/off white 100% mulberry silk 35 square headscarf for hair wrap neck scarves(FJ-Cream)
Nonakgado$13.8030 rev
Onllh 100% Mulberry Silk Scarf for Women Hair Lightweight Square Neckerchief Wrap For Head Scarves 21 -3
Onllh$13.03229 rev
100% Mulberry Silk Scarf for Women for Neck Large Bandana Square Satin Head Scarf for Hair 35x35
MurierSilk$27.5838 rev
Sichdew Women 100% Mulberry Silk Neck Scarf Lightweight Digital Print Small Square Scarfs- Neckerchief Gift Packing 21*21 (red Fire phoenix)
Sichdew$11.27225 rev
kcctoo 27.5 Mulberry Silk Feeling Head Scarf Womens Fashion Square Neck Satin Scarfs for Bag Hair Scarves Gift(B19)
kcctoo$9.141,066 rev
Trending
90-day click momentum
Trillion London Spring Collection | Blue Floral Silk Neck Scarf For Women | Ladies Lightweight Scarves | Shawl Wraps | Suitable for Daily Life Gifting | Smooth Soft Finish | Size - 180cm*90cm
Trillion$18.614.6★
Stlvoll 100% Silk Head Scarf for Women - 27 Hair Scarves Satin Bandanas Square for Night Sleeping with Gift Packed (Flower (Red + Cyan))
Stlvoll$15.154.3★
Nonakgado silk scarf for hair wrapping at night-cream/off white 100% mulberry silk 35 square headscarf for hair wrap neck scarves(FJ-Cream)
Nonakgado$13.804.4★
EXTREE 100% Pure Mulberry Silk Scarf Fashion Hair for Women Scarf Lightweight Square Neckerchief 27.5 27.5 inches
EXTREE$14.284.3★
Onllh 100% Mulberry Silk Scarf for Women Hair Lightweight Square Neckerchief Wrap For Head Scarves 21 -3
Onllh$13.034.4★
What buyers say about neck scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Material is soft and comfortable”
“Very Good Versatile Quality”
“Fits great”
“As advertised”
“Good Value”
“A very elegant”
“Very nice material color”
“Fabulous corlors and design”
“Great for gifts”
What buyers complain about
“Just the tight size”
“I don't know much about materials”
“False advertisement”
“The colors are dull”
“Cheaply Made”
“I was sad with the quality of the print”
“the fabric is a little thicker than I expected”
“CON: it wrinkles really bad after washing it”
“looks very expensive”
“Much narrower”
Top return reasons
Common questions
- Is neck scarf profitable to sell on Amazon United States?
- The niche generates $49K/yr across 99 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the neck scarf niche?
- 38 brands and 42 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in neck scarf?
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.
- When does demand for neck scarf peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the neck scarf niche?
- Listings span $6.58–$62.80; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.