Neck Scarf

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

296K

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

0.9%

Market size, estimated

$49Ka year

Peak month

October1.6× the quietest month

Top search term

mulberry silk scarf97K searches a year

Listings sell for $18.96 on average, from $6.58 to $62.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.96 that is $0 to $2K a year per listing.

Average price

$18.96inside the $15 to $100 sweet spot

Price range

$6.58–$62.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #343 within Scarves & Wraps. It carries 939 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#343in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

939per listing

Listings tracked

99

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months