Neck Gaiter
MaybeShoppers spend an estimated $1.5M a year here. But demand is soft, at -30.4% this quarter, so Neck Gaiter is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 4551
- Market size
- $1.5M/yr3.2M searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 33 sellers
Flapen Score
Neck Gaiter against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Neck Gaiter is stronger. Inside it, weaker.
Market
The Neck Gaiter market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Gaiter 3.2M times last year and spent an estimated $1.5M. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $1.5Ma year
- Peak month
- December4.3× the quietest month
- Top search term
- neck gaiter766K searches a year
02 · Price
A sale here is worth $15.30.
Listings sell for $15.30 on average, from $7.00 to $24.15. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $15.30 that is $31K to $38K a year per listing.
- Average price
- $15.30inside the $15 to $100 sweet spot
- Price range
- $7.00–$24.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $31K–$38K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #334 within Scarves. It carries 8,239 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #334in Scarves
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 8,239per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Neck Gaiter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
33
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
23%
- Brand 131%
- Brand 214%
- Brand 313%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Neck Gaiter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Neck Gaiter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck gaiter766K/yr
- buff514K/yr
- neck gaiters for men342K/yr
- gator174K/yr
- gaiter153K/yr
- cooling neck gaiter54K/yr
- neck gaiter women189K/yr
- neck warmer465K/yr
- buff neck gaiter80K/yr
- gators74K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Gaiter
We read the reviews and the return reasons for every product selling here.
“Very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Gaiter questions
Answered from the same tracked data.









