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Navy Tights Women

Fail

Demand is soft, at -60.8% this quarter, so Navy Tights Women is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$103K/yr270K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
48%top-5 click share · 17 brands · 24 sellers

Flapen Score

Navy Tights Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Tights Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Tights Women market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Tights Women 270K times last year and spent an estimated $103K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
3.4%
Market size, estimated
$103Ka year
Peak month
November6.9× the quietest month
Top search term
navy blue tights39K searches a year

02 · Price

A sale here is worth $11.29.

Listings sell for $11.29 on average, from $5.89 to $23.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $11.29 that is $6K to $8K a year per listing.

Average price
$11.29under the $15 to $100 sweet spot
Price range
$5.89–$23.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Socks & Hosiery. It carries 6,707 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Socks & Hosiery
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,707per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Navy Tights Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

24

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

18%

  • Brand 128%
  • Brand 220%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Navy Tights Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Navy Tights Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue tights39K/yr
  • navy tights36K/yr
  • navy tights women46K/yr
  • navy blue tights womens33K/yr
  • navy blue stockings women14K/yr
  • navy blue stockings19K/yr
  • navy blue pantyhose for women8K/yr
  • navy blue pantyhose8K/yr
  • navy pantyhose for women9K/yr
  • dark blue tights9K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Tights Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
3.4%of orders come back
“the fit is poor”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Navy Tights Women questions

Answered from the same tracked data.