Navy Sweatshirt

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-49.6%

Conversion, latest week

1.1%

Market size, estimated

$81Ka year

Peak month

February4.6× the quietest month

Top search term

navy blue sweatshirt77K searches a year

Listings sell for $20.38 on average, from $8.86 to $68.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.38 that is $0 to $2K a year per listing.

Average price

$20.38inside the $15 to $100 sweet spot

Price range

$8.86–$68.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #343 within Fashion Hoodies & Sweatshirts. It carries 20,623 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

5.1%

Average rank

#343in Fashion Hoodies & Sweatshirts

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

20,623per listing

Listings tracked

151

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months