navy sweatshirt
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Price range
Great$8.86–$68.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 362K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Review moat
Bad20,622.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy sweatshirt is a $81K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
navy sweatshirt market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $102K–$122K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 5.1%
- Avg brand age
- 36 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
130
Top-5 brand share
64%
Top 20: 90%
Top-5 click share
14%
Top 20: 40%
Open market
32%
- Amazon Essentials34%
- Hanes11%
- PRETTYGARDEN8%
- Gildan6%
- Trendy Queen4%
- Lauweion4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.Peak months: Feb, Oct, Dec · busiest ÷ quietest = 4.6×
Top navy sweatshirt search terms
- navy blue sweatshirt77K/yr
- navy sweatshirt72K/yr
- navy blue hoodie women50K/yr
- navy blue hoodie men40K/yr
- navy hoodie women24K/yr
- navy hoodie men19K/yr
- dark blue sweatshirt9K/yr
- old navy hoodie8K/yr
- navy blue hoodies8K/yr
- dark blue hoodie men7K/yr
Top navy sweatshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
PRETTYGARDEN$25.864.2★223 rev
Hanes Mens Pullover EcoSmart Hooded Sweatshirt Navy Large
Hanes$10.264.5★170,395 rev
Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Navy X-Small
Amazon Essentials$20.334.5★9,960 rev
Lauweion Women Solid Basic Fleece Letter Loose Hoodie Sweatshirt Long Sleeve Kangaroo Pocket Drop Shoulder Pullovers Top Navy
Lauweion$30.384.4★4,117 rev
Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Navy X-Large
Amazon Essentials$16.294.4★4,739 rev
Newest
by launch date
MILANRA Oversized Hoodie Sweatshirt for Women Fall 2025 Clothes Long Winter Fashion Hoodie with Kangaroo Pocket (US Alpha Medium Regular Regular navy blue)
MILANRA$12.9028 rev
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
PRETTYGARDEN$25.86223 rev
Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)
Kingsted$41.80225 rev
PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy L)
PRETTYGARDEN$35.86506 rev
Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Navy M
Trendy Queen$30.8310,575 rev
Trending
90-day click momentum
Amazon Essentials Mens Pullover Hoodie Long-Sleeve Slub Thermal Navy XX-Large Tall (Previously GoodThreads)
Amazon Essentials$17.174.1★
Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Navy Medium
Amazon Essentials$17.434.4★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Navy 3X-Large Big
Amazon Essentials$11.234.5★
MILANRA Oversized Hoodie Sweatshirt for Women Fall 2025 Clothes Long Winter Fashion Hoodie with Kangaroo Pocket (US Alpha Medium Regular Regular navy blue)
MILANRA$12.903.8★
Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)
Kingsted$41.804.4★
What buyers say about navy sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is as described”
“Good quality and fits as described”
“Soft and comfortable”
“it keeps me warm”
“Good deal for money”
“Its soft”
“Great color”
“Its good, lightweight”
“Nice thick material”
“Nice thick hoodie”
What buyers complain about
“Little short on length”
“Its a cheap product”
“sleeves are short”
“It is of much lighter thickness”
“It came looking a little faded”
“Shrinks”
“Don't wash”
“not what I would call a sweatshirt material”
“My arms are slightly short”
“Undone seam”
Top return reasons
Common questions
- Is navy sweatshirt profitable to sell on Amazon United States?
- The niche generates $81K/yr across 151 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the navy sweatshirt niche?
- 48 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in navy sweatshirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 6.5% — above our launch gate.
- When does demand for navy sweatshirt peak?
- Demand peaks in Feb–Oct–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the navy sweatshirt niche?
- Listings span $8.86–$68.70; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 20,623 reviews — the moat a new listing must climb.