Is navy shorts women profitable to sell on Amazon United States?

The niche generates $92K/yr across 105 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is +222.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the navy shorts women niche?

53 brands and 61 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in navy shorts women?

Top complaints mined from reviews: Size-Overall, Material Quality, Waist Fit. The return rate is 7.9% — above our launch gate.

When does demand for navy shorts women peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.4× the quietest.

What does it cost to enter the navy shorts women niche?

Listings span $8.99–$84.74; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.

navy shorts women

Worth a look

Shows demand growing +222.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+222.0%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$20.92

avg listing price — sweet spot $15–$100

Price range

Great$8.99–$84.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,938.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 348K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, navy shorts women is a $92K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

navy shorts women market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 1.3%
Avg BSR: #619
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.6%
Avg brand age: 36 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

17%

Top 20: 48%

Open market

56%

ANRABESS13%
Amazon Essentials13%
CRZ YOGA6%
MAGCOMSEN6%
G Gradual4%
PINSPARK4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +222.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.4×

Open Trend

Top navy shorts women search terms

navy blue shorts women99K/yr +246.7%0.6% conv.
navy shorts women67K/yr +246.9%0.8% conv.
navy shorts48K/yr +159.8%0.4% conv.
womens navy shorts22K/yr +297.7%0.7% conv.
womens navy blue shorts17K/yr +305.5%0.7% conv.
old navy shorts for women21K/yr +114.7%0.1% conv.
blue biker shorts for women20K/yr +228.6%0.7% conv.
royal blue biker shorts17K/yr +120.7%0.6% conv.
navy blue shorts for women12K/yr +241.5%0.5% conv.
navy blue womens shorts10K/yr +279.9%0.7% conv.

All search terms

Top navy shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANRABESS Shorts for Women Summer Casual Elastic High Waisted Wide Leg Cute Dressy 2026 Vacation Beach Clothes Medium Navy

ANRABESS$15.574.4★864 rev

PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L

PINSPARK$16.614.5★574 rev

CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Navy Small

CRZ YOGA$25.614.6★3,891 rev

luvamia Shorts for Women High Waisted Dressy Casual Summer Elastic Waist Comfy Rolled Hem Stretch Twill Shorts with Patch Pockets Cute Summer Clothes Navy Blue Size Medium Fits US 8-10

luvamia$22.454.4★250 rev

DLOODA Womens Skort Tennis Skirt with Pocket Shorts Mini Golf Skirts High Waisted Athletic Skorts Summer Workout Navy

DLOODA$14.454.6★2,115 rev

Newest

by launch date

ZESICA Shorts for Women Dressy 2026 Summer Pleated Wide Leg Elastic High Waisted Business Casual Shorts with Pockets Navy Medium

ZESICA$34.25103 rev

5mo ago

QILORA Shorts for Women Pleated Wide Leg High Waisted Casual Business Shorts with Pockets Summer Beach Vacation Clothes Navy Blue

QILORA$19.5718 rev

6mo ago

ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Medium Navy Blue

ANRABESS$13.28317 rev

7mo ago

ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Large Navy Blue

ANRABESS$13.29317 rev

7mo ago

G Gradual 5 Womens Golf Shorts Stretchy Lightweight Outdoor Hiking Shorts with Pockets Shorts for Women Casual Summer Navy Blue Medium

G Gradual$30.74248 rev

1y ago

What buyers say about navy shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“The fit is so flattering”

Comfort-Overall19%

“Comfortable and flattering”

Quality-Overall6%

“They are so well-made and reasonably priced”

Color5%

“Cute color”

Pockets/Compartments5%

“The pockets are deep”

Soft Feel4%

“Buttery soft material”

Value For Money4%

“Great deal”

Weight Light3%

“Lightweight”

Stretchability/Expandability/Elasticity3%

“Soft & stretchy”

Exercise/Sports Suitability3%

“Best Athletic Shorts I Have Ever Had”

What buyers complain about

Size-Overall23%

“Run Large”

Material Quality5%

“The material was too thick and stiff”

Waist Fit4%

“Its big around my waist”

Thin3%

“Thin material”

Pockets/Compartments3%

“not actual back pockets”

Thigh Fit3%

“They fall mid thigh just as I had hoped”

Stretchability/Expandability/Elasticity2%

“Although they stretch”

Quality-Overall2%

“Overpriced for the quality”

Thickness2%

“Thin”

Color2%

“The navy looks almost like black”

Top return reasons

Size-Overall49%

Waist Fit12%

Length9%

Material Quality5%

Thigh Fit5%

Hip Fit4%

Color3%

Inseam Fit3%

Shape/Style2%

Advertised Vs Actual Product2%

Common questions

Is navy shorts women profitable to sell on Amazon United States?: The niche generates $92K/yr across 105 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is +222.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the navy shorts women niche?: 53 brands and 61 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in navy shorts women?: Top complaints mined from reviews: Size-Overall, Material Quality, Waist Fit. The return rate is 7.9% — above our launch gate.
When does demand for navy shorts women peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.4× the quietest.
What does it cost to enter the navy shorts women niche?: Listings span $8.99–$84.74; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.