Navy Shoes for Women

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

0.3%

Market size, estimated

$110Ka year

Peak month

October2.3× the quietest month

Top search term

navy flats for women122K searches a year

Listings sell for $33.31 on average, from $9.34 to $119.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $33.31 that is $0 to $3K a year per listing.

Average price

$33.31inside the $15 to $100 sweet spot

Price range

$9.34–$119.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

15.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #345 within Flats. It carries 4,327 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#345in Flats

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

4,327per listing

Listings tracked

243

76 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

76

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months