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Navy Pumps for Women

Fail

An estimated 19.0% of orders come back, so Navy Pumps for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$43K/yr458K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
10%top-5 click share · 76 brands · 137 sellers

Flapen Score

Navy Pumps for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Pumps for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Pumps for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Pumps for Women 458K times last year and spent an estimated $43K. The top 5 brands take 51% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.3%
Market size, estimated
$43Ka year
Top search term
navy dress shoes for women98K searches a year

02 · Price

A sale here is worth $36.36.

Listings sell for $36.36 on average, from $17.12 to $93.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.36 that is $0 to $4K a year per listing.

Average price
$36.36inside the $15 to $100 sweet spot
Price range
$17.12–$93.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
19.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #293 within Pumps. It carries 2,870 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#293in Pumps
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,870per listing
Listings tracked
281

04 · Newcomers

1 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Navy Pumps for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

76 rising

Sellers

137

Top-5 brand share

51%

Top 20: 80%

Top-5 click share

10%

Top 20: 26%

Open market

52%

  • Brand 121%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Navy Pumps for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top Navy Pumps for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy dress shoes for women98K/yr
  • navy dress shoes42K/yr
  • navy blue shoes for women low heel36K/yr
  • navy shoes for women dressy26K/yr
  • womens navy blue dress shoes32K/yr
  • womens navy dress shoes28K/yr
  • navy blue shoes women21K/yr
  • navy shoes women20K/yr
  • navy blue slingback heels15K/yr
  • navy slingback heels for women15K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Pumps for Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
19.0%of orders come back
“Size down”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Navy Pumps for Women questions

Answered from the same tracked data.