Navy Polo Shirt Boys

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+37.9%

Conversion, latest week

0.9%

Market size, estimated

$47Ka year

Peak month

August4.3× the quietest month

Top search term

boys under armour polo32K searches a year

Listings sell for $18.51 on average, from $5.53 to $39.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.51 that is $0 to $2K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$5.53–$39.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #162 within Clothing. It carries 1,322 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#162in Clothing

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,322per listing

Listings tracked

158

48 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

48

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months